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July 16 2012

10:24

Quick, hide the chips

It wasn’t enough that “brand police” check every bathroom in every Olympic venue removing or taping over manufacturers’ logos (on soap dispensers, wash basins and toilets).

“At the 40 Olympics venues, 800 retailers have been banned from serving chips to avoid infringing fast-food rights secured by McDonald’s.”

Quoted from The Independent.

Fish and chips in newspaper
Fish and chips ad by Joe Public, via Ads of the World

The one exception is the fish and chips combo, seemingly allowed.

In addition, during London 2012 businesses can’t have these banned words in their advertising: “gold”, “silver”, “bronze”, “summer”, “sponsors” and “London”.

I wouldn’t be as bothered if more of the bill was footed by corporate sponsors, but…

“Some £1.4bn of the Games’ £11.4bn budget comes from private sector sponsors.”

That’s £10bn of public funding, despite an initial estimated total cost of £2.375bn (PDF).

Let’s just close the blinds and watch films.

Update:
The Truth About The Branding Of The Games, on Sky News
Olympic ring bagels banned from cafe window, on Mail Online


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January 19 2011

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March 28 2010

23:01

Olympic pictograms through the ages

Designer and AIGA Medalist Steven Heller commentates on Olympic pictograms through the ages in this short video from the New York Times (embedded above).

It’s hard to argue with the two sets Heller gives most praise to — those for Athens 2004 and Beijing 2008 (both shown toward the end of the video). My personal favourite are the Beijing pictograms. Clean. Contemporary. Appropriate.

Published on David Airey, graphic designer

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January 14 2010

05:34
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