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April 07 2011


Typography and Vistas equals beautiful Landtrust for Tennessee

Advertising for beautiful places usually boils down to an advertising magical equation: 1 part scenic photos + 1 part good typography + minimal copy + a good shake = a great advertisement! Whether or not Bohan who created these beautiful ads for Landtrust for Tennessee followed that exact forumla or not is hard to say. However, they made some beautiful advertisements due to some amazing photos and clever typography. The way the ads are constructed, the viewer is starring into open fields with beautiful rich colors. The typography starts on the horizon line and progressively moves forward in space. The type has beautiful drop shadows that make the type really feel like it’s in the ad. There is minimal copy in the corners which help keep the ads clean, crisp and on point. Without further adieu, the beautiful spaces of Tennessee.


Screen shot 2011-04-07 at 12.50.28 AM


Screen shot 2011-04-07 at 12.51.03 AM


Screen shot 2011-04-07 at 12.51.16 AM

Images from

Advertising Agency: Bohan, Nashville, USA
Creative Directors: Dave SmithJon Arnold
Art Director: Jon Arnold
Copywriter: Dave Smith
Photographer: Ben Fink
Published: 2010

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Typography and Vistas equals beautiful Landtrust for Tennessee

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