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December 03 2013

15:33

Amazon e la guerra dei droni: e se fosse una colossale bufala?

Dunque, i droni. Sì i droni, per la distribuzione dei pacchi di Amazon in un futuro prossimo. Il servizio si chiamerà Amazon Prime Air. L’ha annunciato Jeff Bezos, CEO della società, e la notizia ha fatto subito il giro del mondo: «sarà realtà entro il 2015». Almeno così dice lui. Perché fiutando la sparata come una provocazione per far parlare di Amazon, il mercato l’ha subito bastonato in borsa facendo perdere al titolo qualche punto percentuale. L’annuncio è stato accompagnato da un video che vi consiglio di guardare.

Jeff Bezos:«L’86% delle merci che spediamo oggi potrà essere consegnata con questo nuovo metodo. Lo so che sembra fantascienza, ma non è così»
L’idea non è male. Sarebbe anzi una vera e propria rivoluzione nella logistica. Però ci sono ancora un po’ di questioni pratiche da risolvere. Per cominciare, cambiare le regole della Federal Aviation Agency per far svolazzare i cosiddetti octocopters ( piccoli droni dotati di otto eliche orizzontali) nei cieli degli Stati Uniti, il cui raggio d’azione sarà dell’ordine dei quindici chilometri di distanza dai magazzini di Amazon. Su scala globale vuol dire che il servizio sarà riservato a quei quattro gatti che avranno la “fortuna” di abitare in prossimità dei magazzini del colosso delle vendite.

Ma intanto la mania dei drone delivery è già scoppiata. E qui in Italia, gli innovatori (con la “i” minuscola), già pensano in grande. Dopo le brutte copie fiorite ovunque di startup che imitavano Instargam, Uber, TripAdvisor, Linkedin e chi più ne ha più ne metta, da domani non sentiremo parlare nient’altro che di droni ovunque. Droni per qualsiasi cosa. Che poi, magari, se si rivelasse una bufala colossale, sai che ridere.

Uno dei droni utilizzati da Amazon nel video dimostrativo delle consegne tramite il servizio Amazon Prime Air.

Uno dei droni utilizzati da Amazon nel video dimostrativo delle consegne tramite il servizio Amazon Prime Air.

Reale alternativa al servizio postale o semplice operazione di marketing virale?
In un futuro (non troppo) distopico, quando il servizio verrà attivato in Italia accadranno questi eventi. ll 6 gennaio 2015 il drone AMZ01 effettuerà la prima consegna di un libro nel quartiere milanese di Quarto Oggiaro. A celebrare l’evento ci saranno il Ministro della Tecnologia voluto dal governo per portare a termine l’Agenda Digitale italiana, gli onnipresenti giornalisti di settore e le istituzioni locali. Tuttavia, per un mero errore dell’addetto allo scaffalaggio, anziché un libro, a destinazione arriverà la versione restaurata e uncut del celebre film del 1972, Gola Profonda.

Intanto, in un garage di Afragola, Ciro Esposito, professione elettrauto, fonderà Dronetor, una delle 6.453 startup appena nate specializzate nel delivery di pacchi postali che possono raggiungere fino i cinque chili di peso. Vincerà un mucchio di competizioni in lungo e largo in tutto il paese ma fallirà due mesi dopo sommerso dai debiti come tutte le altre. Qualche tempo più tardi la camorra riciclerà con successo l’idea di Dronator per lo spaccio take-away di droga e sigarette di contrabbando nell’interland milanese.

Il 12 ottobre a Roma saranno arrestati dodici incensurati dediti alla cattura dei droni volanti e alla ricettazione dei contentui. I pacchi sottratti venivano rivenduti al mercato di Porta Portese con forti sconti rispetto al prezzo di mercato.

Il 10 novembre uno dei più importanti fondi chiusi d’investimento italiani, sborserà dieci milioni di euro per la startup Evaquator. Un sistema di nanodroni per il delivery delle supposte di glicerina ai soggetti affetti da stitichezza cronica.

Preparatevi, perché con questa storia ci ammorberanno per almeno i prossimi 36 mesi. Belle le trovate di marketing virale, eh?

February 27 2012

21:00

How to Write an eBook that People Will Actually Read

Are you looking for new ways to deliver in-depth content on a topic specific to your website? If so, ebooks are a great way to take your audience deeper into some aspect of your subject matter. Through the advancement of technology it’s easier than ever before in history for you to become an author by writing an ebook. With that said, there are things you should do to ensure your ebook is read by as many people as possible. In this article we are going to uncover the benefits of writing an ebook, provide tips for writing a successful ebook, and discuss how you can streamline the Ebook writing process.

Benefits of Writing an Ebook

Having a blog on your website is an absolute must. That said, blog articles serve a specific purpose. A best practice for blogging is to provide content in easily digestible chunks that readers can find, read, understand, and share all within a few minutes. An ebook allows you to expand on topics that you write about on your blog. Writing an ebook allows you to go more in depth on a given subject. Those of you who decide that writing an ebook makes sense as a content marketing tactic for your brand will uncover a number of benefits from your efforts. Here are a few benefits of writing an ebook:

  • Positions you as an thought-leader on the subject that you write about
  • Allows you to collect email newsletter subscribers during the ebook download process
  • More searchable content that attracts new visitors to your website
  • Generates buzz on social media tools like Facebook and Twitter
  • Can lead to more business, news coverage, etc. for you
  • Adds more value to you current audience and helps to form even deeper relationships with those folks

The list above is simply the biggest benefits you’ll receive if you write an ebook that people actually read. There are a number of secondary benefits that you will also receive by taking the time to write an ebook. If this has convinced you that writing an ebook might be worth your time, then let’s dig into the components of a successful ebook.

ebook tips

Components of a Successful Ebook

As we alluded to earlier in the article, the advancement of technology has made it easier than ever before for all of us to become authors of ebooks. With that said, just because it’s easier to write and publish an ebook, doesn’t mean you’re going to be good at it. The main goal of writing an ebook is for people to actually read it. The next goal is for the ebook to be valuable enough that the people who do read it will then share it with friends. So, how do you write an ebook that people actually read? Let’s dive into some of the main components of a successful ebook:

  1. Trendy topic – Don’t write about something that’s been written about a lot in the past. If you do pick a saturated topic, be sure to take the conversation in a different direction than most have done in the past.
  2. Research – Be sure to do your homework during the ebook planning phase of the process. You want your facts to be accurate and backed up with links.
  3. Outline – Start by creating an outline of the main topic areas that you’d like to write about in your ebook. This will keep you focused during the writing process.
  4. Design – Be sure to add imagery throughout your ebook and come up with a ebook design template that includes your branding elements.
  5. Table of Contents – Include a Table of Contents up front so readers know what to expect when reading your ebook.
  6. Ebook Length – If possible, keep your ebook short. Anywhere from 15 – 25 pages makes for a great length. Readers can get through it in an hour or so.
  7. Proofread – Be sure to edit your ebook for format and proofread your copy before publishing. The internet opens you up to many great things, but it also provides a channel for everyone to nitpick. Don’t give them a reason to.
  8. Promotion – Promote the “you know what” out of your ebook. Submit it to free ebook publishing sites. Use social media. Promote your ebook on your website. Get local media coverage. Ask for reviews from leaders in the topic area that you’re writing about. You know the deal…

If you are sure to include all of the components above you will have done more than most ebook authors. Following the steps above will position your ebook for success.

Ebook Writing Tips

 

Now that we understand the benefits of writing an ebook and the components of a successful ebook, let’s review a few writing-specific tips. Writing an ebook can seem like a daunting task for first-time authors. It doesn’t have to be. Here are a few tips to keep you on track during the writing process.

  • Stick to your outline as this will keep you on track
  • Carve out a few hours in your schedule where you can sit down and write
  • Reduce distractions during writing time
  • Get a first draft written before worrying about editing or tweaking your format. Getting caught up in minor details during the writing process can lead to a number of unnecessary issues.
  • Once your first draft is finished take a break and come back to do your review with fresh ideas
  • Have someone you respect review it and provide you with feedback

Writing an ebook doesn’t have to be difficult. It really all comes down to staying on task. During the writing process you can get caught up in the details. Don’t let that happen to you. Get that first draft down and then go back and tweak. Once you have your ebook content ready, it’s time finalize your ebook format.

5 Ebook Formatting Tools

Before you can submit your ebook to some of ebook publishing sites like Amazon, Lulu, and others, you have to properly format it so it will be accepted by those sites. You need to convert your ebook into an ePub, so that it can be read on major eReaders like iPad, Nook, and Kindle. Here are a few tools to help you get started:

  1. Mobi Pocket – This ebook formatting tool is free and lets you create an eBook from HTML, Word, and image files.
  2. Scrivener - Scrivener is a content-generation tool which allows writers to format ebooks and other long documents.
  3. Calibre – Calibre is another FREE ebook formatting tool. You can create an eBook for the major eReaders like Kindle, Nook, iPad, etc. The one negative we have found is that it does not support Microsoft Word files.
  4. iBook - Use iBook from Apple to convert your ebook into an ePub so that it functions beautifully on the iPad. This app is extremely easy to use. You can convert your ebooks into ePub files in minutes.
  5. BookGlutton: BookGlutton is a free ebook conversion tool which lets you turn HTML books into ePub files for use on various ebook readers.

Now that your ebook is formatted properly, it’s time to publish it!

Ebook Publisher Websites

As we mentioned above, there are a lot of ways to get people to read your ebook. One of the best things to do is to submit your ebook to ebook publishing websites. Here is a list of some of the best ebook publishing websites that you should consider publishing your ebook to:

  • Lulu.com is a self publishing website whereby you can even sell your ebook online
  • BooksOnBoard.com allows you to publish your ebook, offer it for free, or sell it online
  • Createspace.com offers free distribution of your ebook
  • Ebookscorporation.com is a leading supplier of books to libraries and retailers worldwide
  • DigitalPoint.com is a new ebook marketplace for you to take advantage of

These are just a few of the many ebook publish websites. Just do a simple Google search on “publish my ebook” and you’ll see all of the great ebook publishing websites out there for you to publish your ebook to.

Can You Write an Ebook People Actually Read?

YES! The answer is yes. That said, will you write an ebook that people actually read? Please share your comments below and tell us if you think writing an ebook is worth your time and if you plan to do so. For those of you who HAVE written an ebook in the past, please share with us any feedback that you think might benefit those of us who are taking it on for the first time. We appreciate you taking the time to leave your comments below.

May 16 2011

16:02

Deploy your WordPress Blog to the Cloud

Advertise here

For the last decade, hosting a large scale web application has been a daunting task, reserved only for experts. Not anymore; when Amazon opened its server architecture, everything changed. Computer hardware moved to the cloud, and became available to any and all developers. In this tutorial, we will install WordPress in the cloud.


Introduction

Most blogs and small business web sites are hosted on shared hosting services, where you pay a fixed monthly fee in exchange for a predefined set of features and installed software. Most of the time, it’s a perfectly valid option, but running your blog in Amazon’s cloud comes with benefits that make it an option worth considering:

  • Easy to upgrade. Creating a new server machine in Amazon’s cloud can be accomplished in a matter of minutes. So by using the service, you are always prepared to handle instant jumps in traffic. If a post jumps to the front page of Digg or Reddit, you can add more servers and balance the load. accordingly.
  • Cost-efficient power for large scale services. If your site attracts a lot of users, and eventually outgrows the limits of your regular hosting, Amazon Web Services gives you free hands in designing a server architecture that matches your needs, in a cost-efficient way, without needing to hire a complete network operations team to do the setup for you! This is how many of the most popular Facebook developers have built their servers.
  • Total control over the setup: Though this point might not be too important when running WordPress, if you want to get adventurous and build your next project using something more exotic than a combination of PHP and MySQL, you don’t have to ask your web hosting company. You install the software you wish, just like you would on a server of your own.

Whether or not hosting your WordPress site on Amazon is the right choice depends on the traffic your blog receives, as well as how much you value the opportunity to configure your server exactly to your needs.

If you’re still curious, read on and give it a shot. You will be amazed at how quickly you can get a server up and running!


Step 1 - Create an Amazon Web Services Account

Before you can start using Amazon’s cloud for your web hosting needs, you need to create an account with Amazon Web Services (AWS). Point your browser to aws.amazon.com and click on the “Sign Up Now” button.

If you’ve used Amazon.com before, you can use your same e-mail and password to login to AWS. You can also create a new account by choosing “I am a new user.

At this stage, you will need to enter your contact information and credit card number so that Amazon can bill you for any services you use. Creating an account is free, though everything else will cost you money.

The pricing model is rather simple — you pay for every hour your server is running — but because of the variety of options, calculating the actual price can get quite a bit more complex than that. When running your own site at Amazon, it’s best to be careful and double check your price calculations before leaving the servers running unattended so you don’t get any surprises at the end of the month.

Building our WordPress setup shouldn’t last but an hour, and we will stop everything when we’re finished, so the price for completing the tutorial will be close to zero.


Step 2 - Launch Your First Server Machine

Our server setup will consist of two parts:

  • Application server hosted on Amazon’s Elastic Computing Cloud (EC2), running Apache and PHP, with WordPress installed on it.
  • MySQL database hosted on Amazon’s Relational Database Service (RDS).

Another cheaper, but more difficult, option would be to manually install the MySQL server on the same machine with Apache and PHP. In this tutorial, I decided to go with the Relational Database Service because of its ease of use, as well as the fact that, this way, Amazon will take care of backups and maintenance for the database, and you won’t have to worry about that level of additional security.

Let’s start by creating our first application server instance.

Click on the EC2 tab in the AWS Management Console. As this is your first time using the EC2 service, you will need to separately sign up for it. Click on the “Sign Up For Amazon EC2″ button:

As a special step, Amazon will verify your identity by placing a call to your phone. The whole process is automated: you type a code from the web page into your phone and, once the system has verified that the codes match, you will be redirected to the next page.

When you are finished with the sign up process, return to the Management Console and the EC2 tab. You will see a page that looks like this. Click on the “Launch Instance” button.

A popup with a list of Amazon Machine Images (AMIs) opens.

AMIs are snapshots of running computers.

Most consist of an operating system and a few utilities, but you can create AMIs with as much complexity as you wish — even containing your full application, ready to be started on a virtual machine with a click of a button.

We will pick the most basic option: “Basic 32-bit Amazon Linux AMI 1.0.” Click on “Select” next to the AMI and you are ready to go.

After selecting the AMI, our next step is to decide what kind of hardware we will use to run it. Depending on whether you picked a 32-bit or a 64-bit AMI, you will see a different list, the 32-bit AMIs offering the cheaper options.

For testing, we don’t need much memory or processing power, so we will start with a Micro instance. Select the instance type and click “Continue.”

In the next screen, the defaults do just fine. Click “Continue.”

When you have many machines with different roles, it’s easy to get lost with the machines and end up spending a lot of time searching for the right machine. Naming the machines helps a lot. In our case, naming is not too important, as we will run only one EC2 instance, but let’s give it a name anyhow. Enter your desired name and click “Continue.”

Next, you will be asked to create a key pair file for securely connecting to the machine. The key replaces a password when connecting to the machine with SSH. Name your key pair file, and click on “Create & Download your Key Pair.” Copy the key pair file to a safe location (A good place, if you are on a Unix system such as Mac OSX or Linux, is ~/.ssh). After copying the file, change its permissions to 400:

 chmod 400 wordpress_demo.pem 

If you are using Windows, you probably use PuTTY for SSH. PuTTY uses its own key format (ppk), so you will need to convert the key to that format by using the Puttygen tool available at the PuTTY download page.

After you’ve created the key pair, you will still be asked to configure the firewall for your new machine. By default, no one is allowed to connect to the machine — every port is closed. Let’s open ports 22 (SSH) and 80 (HTTP), so we can configure the machine over SSH and access the blog from a browser. Select the type of connection from the drop down list at the bottom of the popup and click on “Add Rule.” When you are done with the setup, click “Continue.”

Review the configuration, and, if everything appears to be correct, click “Launch.”

Now the machine is launching! Close the popup to return to the dashboard. At first, you’ll notice that the instance’s status is set to “pending,” and within a couple of minutes it switches to “running.” This means the server is up and running — you can start using it.

When the machine is running, it can be accessed through the ports you defined in the firewall configuration. Let’s use SSH to connect to the machine and finish its setup by installing Apache, PHP, the MySQL extension to PHP, and finally WordPress.


Step 3 - Install Required Server Software

Right click on the name of the machine, and select “Connect” from the drop down list. A popup with an SSH command will open.

Highlight the command, and copy it to a console if you are using a Mac or a Unix machine. The command will be similar to the following:

 ssh -i wordpress_demo.pem root@ec2-....compute-1.amazonaws.com 

If you saved your pem key to ~/.ssh, update the path in the command. Also, you’ll need to change root into ec2-user — Amazon hasn’t yet updated the command to match its new AMI setups that don’t allow connecting with the root user.

If you are on Windows, or prefer to use a more graphical SSH application, simply copy the name of the machine and open it in your SSH application of choice. Remember to use the user name ec2-user and the related key pair file (wordpress_demo.pem).

Once logged in, you can use the virtual machine just as you would use any Linux machine.

To install software, we will use an easy to use installer called Yum. First, to install the Apache web server, type the following command:

 sudo yum install httpd 

The installer asks you to confirm the package to install and possibly some other steps as well. Reply with “Y” to every question, and, in no time at all, you will have Apache installed.

Next up, PHP:

 sudo yum install php 

And the same for the MySQL extensions:

 sudo yum install php-mysql 

That’s it: the setup is done and we are ready to test Apache. Start it with this command (you can later replace “start” with “stop” or “restart” depending on what you want the web server to do):

 sudo /etc/init.d/httpd start 

The web server is up, and you can test it by copying the URL of the machine to your browser:

Step 4 - Create the Database Machine

Before installing WordPress, we still need a database. Setting up a database using RDS is as easy as entering some values to a couple of settings screens and pressing a few buttons, so let’s get started.

In your AWS console, switch to the RDS tab. As you have never used the service before, you will be asked to enable it. This time, the process is much faster and simpler than when you enabled EC2. Click on “Sign Up For Amazon RDS” to get started.

Follow the process through and, when you are finished, head back to the RDS tab in the AWS console. The screen you will see looks a lot like the EC2 console we used in the previous step. Click “Launch DB Instance.”

In the popup that opens, you can choose the properties for the database server to start, such as the server instance and storage space to allocate. Let’s pick the smallest values as they are more than enough for our simple test.

Pick a name for you database server and the root user on it. I used “wordpress-db” as the database server name and “root” / “rootpass” as master login. Not the most secure of options, mind you, but this machine is not intended to last for long, so it’s okay in this instance.

After setting up the database server information, you will be asked to define a default database to be created on the server. We will call it “wordpress” to follow the WordPress conventions. The rest of the settings on this screen can be left untouched.

On the next screen, you can define settings for database backups. For now, leave the values to their defaults and click “Continue.”

After verifying the settings, click “Launch DB Instance.”

Creating a database instance takes quite a bit longer than creating the EC2 instance, but after about five minutes of waiting, you should see the database instance as “available” on the instances tab.

Click on the instance to see more data about it, then copy the “endpoint” value. This is the URL of the database server that we will use in the WordPress setup.

There is one more step before we can move on to installing WordPress: we need to configure the firewall for this database so that the application server can access it.

Still on the RDS tab in the AWS console, click on “DB Security Groups.” You will see that there are no authorizations yet:

To give our application server access to the database, we need to authorize its security group to this database security group. Select “EC2 Instance” from the drop down list below “No Authorizations” and enter the name of the security group (“wordpress_app_server“) and your Amazon Account ID to the two text fields that appear next to the drop down list.

The account ID is hidden quite deep in the AWS settings: you’ll find it by first clicking the “Account” link at the top of the page, and then the “Security Credentials” link on the page that opens.

After you’ve entered the required information and clicked “Add,” you will see the security group as authorized. We are ready to install WordPress.


Step 5 - Install WordPress

If you are not connected to the application server anymore, open an SSH connection to it again. We’ll start by downloading WordPress on the machine. By default, Apache is configured to look for HTML files from /var/www/html/, so let’s download WordPress to that directory.

 cd /var/www/html 

To make things easier in the future, we will change ec2-user to be the owner of that directory:

 sudo chown ec2-user . 

You can download WordPress to your own computer and upload it from there using SCP, but I find it easier to download it directly to the Amazon machine using wget:

 wget http://wordpress.org/latest.zip 

This way, the WordPress package goes straight to its final location and all you need to do is to unzip it:

 unzip latest.zip 

We are about ready to start configuring the blog. As our last step in the command line, change permissions of the wordpress directory that was just created so that the installation script can create the wp-config.php file:

 chmod o+w wordpress 

Now, open the WordPress URL in your browser (The URL of the EC2 instance followed by /wordpress). Click on “Create a Configuration File” and then on the next page “Let’s go!”

You will end up on a page for entering the database settings. Enter the database name, user name and password, and the URL of the RDS instance. Then click “Submit.”

You are almost set. Configure the rest of the blog details to finish the installation and enjoy your newly created blog.

You have successfully installed WordPress in the cloud!


Step 6 Stop Everything

As I mentioned at the beginning of this tutorial, AWS billing is based on the hours of usage, so to make sure you are not billed for time that you are not really using, make sure to stop everything once you are done testing.

First, stop the EC2 instance by selecting it from the admin, right clicking on it and choosing “Stop.” If you later decide to start the machine again, all you need is to click on “Start” in the same drop down list and the machine will resume from where you left it.

Stopping the database is just as easy, with the exception that you can’t resume the database again. That’s not so nice, but luckily you have the choice to save a snapshot of the data while stopping the database. You can later use this data to recreate the database setup whenever you need it again.

On the RDS tab, right click on your database instance and select “Delete.”

Verify that everything is stopped and log out of the AWS console. Your blog is gone, just as fast as it started.

Thanks for reading! I hope you learned a bit!

April 01 2011

04:08

The Hotlist – Edition 8

PRODUCT

Miniot iPad 2 wood cover

Miniot-Cover_01

Thanks to it’s built-in magnet arrays the Miniot Cover nests firmly on the glass surface, perfectly aligned with your iPad 2. The ultrasuede microfiber lining offers great scratch protection. And at just 100 grams and 3mm thick it’s pleasantly light and slim.

NEWS

GettingStarted_TCG._V184037123_

Cloud Player is a free web and Android application. All customers start with 5 GB of free Cloud Drive storage and you can upgrade to 20 GB of Cloud Drive storage with an MP3 album purchase (learn more about this offer). All new Amazon MP3 purchases saved to Cloud Drive do not count against your storage quota. Amazon also offers a variety of Cloud Drive storage plans to meet all of your data storage needs. Find out about Cloud Drive storage plans.

Google +1’s

Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages. That’s why we recentlystarted to include more information from people you know—stuff they’ve shared on Twitter, Flickr and other sites—in Google search results.

INSPIRATION

Elektra LuxxArt of the Title Sequence

elektra_luxx_contact

In the title sequence for Sebastian Gutierrez’s Elektra Luxx, a psychedelic melange of bullets, guns, and art deco ornaments materialize around the nude silhouette of the title character. As Elektra teases the audience with her own bawdy burlesque, she reprises her various adult film roles wearing next to nothing.

With our latest entry, Moises Arancibia of SMOG outlines how he and his Chilean supergroup used a bucket of paint and 3D software to make sure that Elektra lived up to her titillating reputation.

Media Queries

Screen shot 2011-04-01 at 8.37.10 AM

An awesome site that shows how some great looking web designs look across multiple platforms. (Large monitor, small, iPad, iPhone etc.) A beautiful gallery of responsive web design.

Dogboarding

Screen shot 2011-04-01 at 8.49.26 AMA hilarious new take on skateboarding.

Charlie Sheens Brain – Vacation on Wanderfly

Screen shot 2011-04-01 at 9.21.53 AM

While the town mayor claims “You couldn’t take 5 seconds in Charlie Sheen’s Brain” (because of its, ahem, other-terrestrialness), plenty of travelers are up for the challenge! A town that has a very different constitution to the rest of the country, Charlie Sheen’s Brain truly does have a different mind and heart compared to neighboring towns. Stroll along the canals (like vein…

MUST READ

Worlds Most Influential Designers

001_intro

Not only is “influential” difficult to measure, but “design” is also nigh on impossible to define neatly. Nonetheless, we decided to put together a list of some of the design world’s most influential movers and shakers. From design thinkers to hands-on design doers in industries from graphics to industrial to auto design, our chosen 27 luminaries represent a diverse cross-section of design disciplines. But all those selected have one thing in common: They are in some way responsible for shaping the world around us.

Can the Mobile Wallet Beat the Hype? – Teehan+Lax

nfcmobilewallet1

Depending on your level of involvement in the digital industry, you might not have heard of near field communication (NFC) or you’ve heard so much of it you’re starting to wonder if it’s all hype.

NFC relies on an underlying technology that wirelessly identifies objects from a short distance through tags that are inserted into pretty much anything. The benefit of NFC over something you’re probably more familiar with like RFID, which is used in key fobs and current forms of electronic payment like PayPass, is that it can send and receive information two ways, where RFID is limited to sending information just one way.

Clueless – Elliot Jay Stocks

To state that the UK government is clueless hardly requires a blog post, but in this particular instance, I refer to startupbritain.org: a site purportedly dispensing advice to entrepreneurs who are looking to start a new business. Besides the fact that the content is essentially one big list of links, some of the advice given is not only poor, it’s also potentially damaging to our industry.

Tim Van Damme – Interview

Tim talks about his role at Gowalla as well as various questions relating to the design & implementation of Gowallas’ beautiful apps and web presence.

KICKSTARTER

Through Their Eyes

Screen shot 2011-04-01 at 8.57.57 AM

Since the first time I heard Michael speak I was captivated by his story. Now I am traveling to Southern Sudan to document the building of the Jalle School, one of the first schools being built since the Referendum in January. As I prepared for this trip I began thinking about the local people there in Jalle and I decided I really wanted to give them an opportunity to document this important moment for themselves. The idea was conceived out of a desire that my documentation wouldn’t just have my perspective, but be a collaboration of my work and the work of the participants in this project. In addition, I am creating a short documentary film on the experience of this project; how the participants respond to this experiment and being able to capture images.

WORKSPACE

Dark and Moody

090110-darkandmoodyoffice3-kristen

I’m not entirely sure what kind of awesome work you could do in the stellar environment but, when there are high ceilings and light pouring in count me in…

HAVE A TIP?

Feel free to send us a tip if you think you’ve got the hot stuff. ‘hotlist@fuelyourcreativity.com

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The Hotlist – Edition 8

March 25 2011

22:02

The Ins and Outs of Amazon EC2: New Premium Series


In this epic 6-part screencast series, we’ll explore Amazon’s Elastic Compute Cloud (EC2) — a highly scalable, reliable, and cost effective means of cloud computing. Whether you’re an absolute beginner or have some experience with AWS, you’ll appreciate these succinct and methodical video tutorials. We’ll create and connect to an instance, configure it, install a LAMP webserver w/ phpMyAdmin, and explore security/backup methodologies.

The Ins and Outs of Amazon EC2
Sign up for Tuts+ Premium to view this tutorial, as well as hundreds of other advanced tutorials and screencasts.

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NETTUTS+ Screencasts and Bonus Tutorials

For those unfamiliar, the family of Tuts+ sites runs a premium membership service. For $9 per month, you gain access to exclusive premium tutorials, screencasts, and freebies from Nettuts+, Psdtuts+, Aetuts+, Audiotuts+, Vectortuts+, and CgTuts+. For the price of a pizza, you’ll learn from some of the best minds in the business. Become a Premium member to read this tutorial, as well as hundreds of other advanced tutorials and screencasts.

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