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May 28 2013

17:34

Keeeb, The Free Next Generation Knowledge Management System for Everyone


  
keeeb-teaser-550-w550

Bookmarking services are a dime a dozen. So, I wasn't too keen on checking out yet another iteration by the name of Keeeb. But, and I honestly mean it, I'm glad I did. Keeeb is not simply a social bookmarking service, it is a knowledge management system and it levels up the quality of my research on longer and more complicated articles easily. I am both an avid user of Pocket and Evernote Premium, yet Keeeb still closes a gap I didn't even know existed. Let's take a closer look, shall we?!

March 21 2013

10:00

Social Media Image Maker: Photo-Editing One-Stop-Shop for Social Media Networkers


  
socialmediaimagemaker

Facebook, Twitter, Google+, then Pinterest, Tumblr, Xing or LinkedIn and what do I know where all you've set your flag, and are networking as networking can. All these services want you to maintain a proper profile and, if you really do think you should register practically anywhere, you should try your best to make a good impression. One main necessity to achieve this is adequate imagery. Even if you really have reasonable images for these use-cases at hand, that's still where the problems begin. I don't know of two social networks that share image resolutions or other specifications. You can't simply upload the same picture to a zillion websites and hope for an adequate presentation. Instead you have to struggle with the same zillion different requirements when it comes down to even such a simple thing as a profile header-image. To further complicate the situation, social networks have fun changing their image-related specifications frequently. A new tool by the name of Social Media Image Maker promises relief...

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04:05

August 22 2012

13:09

How to Properly Use Instagram and Pinterest For Your Company

After the first two Etiquette Guides for Facebook and Twitter, I’ve decided to also tell you something about two other services which, although popular, are quite new to the market: Instagram and Pinterest. If you find them difficult to use in such a way that your company will benefit, this article will most likely answer your questions and help you make better use of these two underdogs.

What’s Instagram

You’ve probably heard about Facebook buying Instagram for a billion dollars some months ago, news that was a hit in the stands for many weeks. With more than 15 million users signing up in the past year and more than 400 million photos uploaded, Instagram might have been able to put a dent in Facebook’s hopes of internet domination. So Zuckerberg decided to buy the small company with only 13 employees. It was not the features of the app, but the database of people Facebook bought that defends this astounding price. Instagram might have become more than just a photo sharing app with a reported number of 26 new pictures uploaded every second and with a new user signing up every second.

Apparently, Facebook bought Instagram for $300 million in cash and 23 million in shares. And with the updated stock values, Instagram is somehow short of $300 million.

Basically what Instagram does is simple: it allows you to take photos with your smartphone, apply filters and share them on Twitter, Facebook, Foursquare and other networks. Basically it does nothing more than you could do with other apps – so again, its power is translated by the number of registered users.

Who uses it?

Instagram is used by a number of companies, news channels, sports teams and so on. Almost everybody with an iPhone or an Android-based device uses Facebook’s app.

What companies like is that for every time you check-in on Facebook, you advertise them. Every time you write something about them on Twitter, you advertise them. And every time you take a photo of a product and share it with Instagram, you advertise them yet again. This is the way people tell stories nowadays. It is much easier to post a picture of a product than trying to describe it. And this is why Instagram is so powerful. And when you will go by a Starbucks and will see a Cafe Latte in the window, you will remember the picture posted by your friend on Instagram and might go in to try it yourself. And you know what the funny part is? You might post a picture of the same Latte again.

Other big companies use Instagram to run contests of submitted consumer images, such as General Electric. Thousands of people submitted their picture and hoped to win. And all of this just to win a trip to Wales where you had to take pictures of an aviation facility. The results of the #GEInspiredMe campaign were incredible compared to the prize.

Some other companies use Instagram to tell consumers more about their inside workings or to introduce new products. Engaging customers is probably the best bet a company has with Instagram.

What about you?

Now you could say that other companies were successful in using Instagram because they already have a huge database of followers. And I have to agree. But that doesn’t mean you can’t do it yourself. Some tips for you? Sure, here they are:

  1. Decide on what you want to do. By just starting and posting random pictures of random things won’t make you successful. You need to know from the beginning what it is you want to do and ONLY do that thing. Have a plan. It can be showing the world how you design a website and the whole process behind it; it can be showing how you relax on your lunch breaks; it can be how your small company employees have fun on their breaks; it can be literally anything. But let it be something interesting, something part of a routine, something you will be able to share about in the following days.
  2. Establish a posting routine. When you own a blog, it is a good idea to get your readers used to a posting pattern. If you post daily for two weeks in row, then for the following two you post three times, this inconsistency might not please your readers. They usually expect something from you. They don’t know exactly when it’s coming, but they know it’s close. It is important to have consistency in posting, so keep this in mind when you make your plan.
  3. Get your followers involved. If you really want to engage customers, Instagram is one of the best ways of doing it. This is the way to ensure followers will participate and they will continue to follow you. Ask them to post pictures of your product and see what the results are.
  4. Follow uploads. While it can be very funny to ask customers to post images of their new sun glasses that your company makes, it can also be quite damaging if they get shipped the wrong product or a product in a bad shape. It is important to keep an eye on what people upload to assure that you protect your brand. If bad uploads are found, then always respond in a calm and helpful way and correct any misunderstanding. Do not EVER get into a war.
  5. Take quality pictures. You might not be a professional photographer, but keep in mind that picture quality is an important element of a good brand. If you are not good at taking pictures yourself, let someone else do it for you, or read some tips and tricks that can improve your skills.
  6. Connect and share. Integrating Instagram with other networks is crucial. I would immediately start with Facebook, Twitter, maybe Flickr and Foursquare. This way you can take images and share them using hashtags on other networks. Proper SEO will bring in many views.

What’s Pinterest?

The concept behind Pinterest might be a bit more complicated than Instagram’s. The basic idea is that you have a digital bulletin board and post everything you find interesting there . You basically have the option of creating and managing theme-based image collections (events, hobbies, interests and others) and you can like or re-pin other user’s content. The idea behind Pinterest is to connect everyone  through the things they are interested in using the tool.

Pinterest is, just like Instagram, one of the fastest growing social services in the world and can be considered a mix between Facebook and Twitter, which allows you to have lots of followers to whom you can share your interests. Although not as effective as Instagram, Pinterest has some advantages of its own.

  1. Spend the time.  There is no social media network where you will be popular right from signing up. You need to spend time on all of them. You need to prove your followers and readers you are an important and credible source of information. It takes months for even the biggest companies in the world to reach a high number of followers – and they will never reach all of their customers on social media for various reasons. Keep in mind that spending time to build a profile is important. On Pinterest you can get recognized as a profile that only posts valuable pins. If you own one of those profiles, it will be easier for you to move the relationship on another media and make the best out of it.
  2. Promote others. The first temptation for a new Pinterest profile owner would be to only post products he/she sells. But this is entirely wrong. Many successful Pinterest users declared that in order for a profile to become popular, you also need to pin tips, products from other companies and interesting news. If you only post your own products, Pinterest users will spot that sooner or later and might not be interested in your updates anymore.
  3. Learn from the elite. It is a good idea to follow big hitters on Pinterest and see what they are doing. If a huge company does something a specific way, there is definitely a reason behind it. Try to catch up on that and do the same if the strategy fits your target customers.
  4. Connect online with offline. Remember to always draw a connecting line between the online profile and the offline location. If you have a store, include some ads on the walls for your Pinterest profile (and other social media networks for that matter). And if you have something like it (and you should), then advertise all your Pinterest promotions there as well. Combining the offline with the online is a good recipe for success.
  5. Do you fit in? It is an important questions to ask when you sign up on Pinterest. Is your company really fit to use this particular social media tool? There are companies out there who are simply not a good fit for Pinterest because their target audience is not present on Pinterest. If you think the ones you want to do business with are there, then use Pinterest, otherwise try to avoid spending time on it and focus on something else.

Bonus: Pinstagram

So we’ve talked about Instagram and Pinterest..did you know that there’s a fairly new application called Pinstagram? Pinstagram is a service that lets you use and enjoy Instagram on the web and make it easy to share your photos on Pinterest. Since the two applications/services deal with photos, Pinstagram is a valuable tool to fully utilize Instagram and Pinterest at the same time!

Conclusion

Online success can be achieved with Facebook and Twitter – and it would be enough. But if you are good enough and interested in adding different networks, your audience can get much larger and you might get clients and contacts you’ve never dreamt of. Instagram and Pinterest are two of those underdogs who offer the goods only to people who want to spend time and learn how to use them. If you are one of these people, I hope this article inspired you to go out there and experiment a brand behaviour on two of the hottest social media networks out there.

So, let’s see, do you use Instagram or Pinterest? Is it for personal use or for a company? And how did you find these two in the first weeks when using them?

August 13 2012

08:03

Following the Masters: Showcase of Design-related Pinterest Boards to Follow


  

Of late, Pinterest has taken the social networking world by a storm. Pinterest makes it extremely easy to find and share content of your liking and interest. Whether you prefer typography, or are into photography and interior décor, you are sure to find many like-minded individuals on Pinterest who are sharing content related to your topics of interest. Further more, if you like design inspiration and infographics, you should really be on Pinterest.

In this article, we are showcasing some Pinterest users who are sharing awesome stuff using their pin boards – not just any stuff, but content that is especially useful for designers. So take a look down through this collection of design-related Pinterest boards, and start following these along today.

Following the Masters

Dainis Graveris

Dainis Graveris is the Founder-Owner of 1stWebDesigner.com. With over 5000 followers on his Pinterest page, Dainis is surely one of the “must-follow” persons on Pinterest. His most notable pin boards include ‘Web Design Trends’, ‘Fonts’, and ‘Technology and Design News’. Also, just in case you are new to Pinterest, Dainis Graveris has a pin board meant just for you – ‘Guides to Pinterest’.

Paul Andrew

Paul Andrew is the Owner of Speckyboy Design Magazine. Apart from usual infographics, he shares interesting stuff such as ‘Books Worth Reading’ and ‘Resources Worth Taking A Look At’, in addition to design inspiration and other such related topics.

Russ Burtner

Russ Burtner is a Senior User Experience Research Scientist by profession. Sounds big, doesn’t it? He mainly shares stuff such as typography, art and photography, along with all genres of design (architectural, interface, industrial as well as product design).

Design Quixotic

Design Quixotic is the pin board of Thea, a graphic designer from NYC. It focuses mainly on design-related aspects, such as typography, graphic/web and product design, logos/icons as well as book covers and wedding invitations.

Trent Martens

Trent Martens basically shares things related to logos, photography, posters and graphic design.

Mattias Ahlvin

Mattias Ahlvin does not share content related entirely to web design, as there are pin boards for topics such as Politics as well. However, there is an interesting and content-rich board about HTML and CSS, along with separate boards for pixel art and WordPress.

Jen Vasseur

Jen Vasseur is a freelance web designer and developer. Major pin boards include those related to design, coding and fonts. Furthermore, there are also separate boards about interesting websites and ‘Websites That Need Help’.

Paula Cevasco

Paula Cevasco is a graphic and user interface designer based in Argentina. On this Pinterest page, you’ll find boards catering to different types of design, such as web, architecture, and so on.

Samantha DeMott

Samantha DeMott is a graphic and web designer based in Washington, DC. The pin boards on her Pinterest page share stuff related to design, especially inspiration and package design. Also, the infographics’ board has a very interesting line-up and is definitely worth checking out.

Sixtyseven

Sixtyseven shares things related to logos and brochure design on Pinterest. There are a couple of other boards too, but they aren’t so well populated.

COLOURlovers

COLOURlovers has over 6000 followers on Pinterest. The pin boards are in perfect harmony with the brand name – BLUElovers, BROWNlovers, GOLDlovers, WHITElovers, and so on. Beyond that, there are genre-based boards as well, such as PHOTOGRAPHYlovers and PRINTlovers. The total number of boards is over 70, and the pin count is well beyond 3000. Obviously, this is one of the most active Pinterest profiles out there!

Graham Smith

Graham Smith is a graphic and logo designer from the UK. With over 2000 Pinterest followers, he shares stuff mostly related to logo design. There are some interesting boards, such as ‘Batman Logo Evolution’ and ‘Vintage Packaging’.

Paolo Bossi

Paolo Bossi, a graphic designer and music producer, pins stuff which is related to design and inspiration – typography, logo design, UI design, identity design and even Photoshop tutorials.

InfoTrust LLC

The Pinterest page for InfoTrust LLC contains boards dealing with social media and design resources. There are also separate boards for premium WordPress themes, Google Analytics and mobile web design.

Ophelia Quixote

Ophelia Quixote has over 1400 followers on Pinterest. Most interesting pin boards included ‘Art I Heart’, ‘Photo Ideas and Inspiration’ and ‘Patterns and Colors’.

Stu Greenham

Stu Greenham uses Pinterest the way it is supposed to be used– to organize and share things he personally likes (or, probably, dislikes). Just along side Typography, you’ll find ‘Favourite Fonts’, and other mutually resonating boards such as ‘Books to Read’ and ‘Books I’ve Read’. Terrific way to personalize social media, isn’t it? There is also a separate pin board pertaining to Facebook Timeline Covers.

Niki Blaker

Niki Blaker, a visual designer, has created boards about typography, animated GIFs and illustrations. Just in case you are looking for some awesome artwork, check out her pin board ‘Mexicana Floral Embroidery’.

Jeff Andrews

Having over 4000 followers, Jeff Andrews has created pin boards related to architecture, design, film and television, typography, photography and many other topics.

Mashable

Mashable has over 40,000 followers on Pinterest. The pin boards cover varied topics, such as space, fashion, lifestyle, humor, business, advertisements, social media, and so on. For web designers and other internet enthusiasts, there are also special boards about Instagram photos and Pinterest itself.

Smashing Magazine

You’ll find eBooks, desktop wallpaper calendars, and other awesome stuff from Smashing Magazine‘s Pinterest boards. Need we say more?

Over to You:

Finding design-related content on the internet is almost like building a personal library. No matter how many books you collect, there are always many more just waiting for you! Just like a good reading pane or library, the above list too can never be complete. Know any Pinterest boards that we missed? Feel free to share in the comments!

(rb)

August 01 2012

13:00

Pinterest for Photographers: Increase Your Photographer’s Mojo

Do you know what Pinterest really is? Pinterest is the most rapidly growing social media network. Since March 2010 when its beta version was launched Pinterest has grown to approximately 12 million users. Pinterest is a fantastic, super innovative, and fascinating place to have fun and to find something new. It’s a place where you can lose your mind for hours.

A year ago few people knew about this social network and probably even less of them thought that Pinterest was on the edge of great success. Now millions of people upload, save, comment, vote and repin photos, images and videos every day. And those particular users do business and earn real money on the basis of Pinterest. Photographers can do it even easier than other freelancers because they own the most powerful Pinterest tool: photos.

So if you’re a photographer who’s thinking about creating an account on Pinterest or an ordinary photography geek with a great passion to share your experience with the whole world, then welcome here! We’ll try to tell you some secret tips on how a photographer can gain a success on Pinterest. So let’s start with defining the reason why people use this social network.

Why do People use Pinterest?

Instead of Facebook – the most popular social network which is aimed at communication and sharing your own content – Pinterest was created to help people discover new inspirational things. So everything people want to find out on Pinterest is entertainment. Common people are not interested in doing business on Pinterest or stealing your photos (they don’t even mind it), they just want to have some fun.

How to Make Your Photos Stand Out on Pinterest

If you decided to start promoting your photos on Pinterest then you probably need some tips because this social network is quite new and we know little about it. Here are several tips which I read about on the web and some I know from experience.

  • Try to pin photos that are as close to 554px wide as possible. Smaller pics won’t probably be pinned at all and wider ones will be resized (this can cause a quality loss).
  • Be careful when cropping and resizing photos. Visual attractiveness is a key point on Pinterest and it’s very important to show people the best photos you can.
  • When pinning photos, make sure that all photographed objects are easy to discern. When you enter Pinterest you browse through small preview images which should pique your interest (at least pinners aspire to it), but most photos stay unnoticed because of a bad thumbnail.
  • Don’t pin stuff from your site only. Remember that on Pinterest people are looking for various materials and your promotional boards can irritate them. Mix your content with that which you find on the web.
  • When repinning photos taken by other photographers don’t crop watermarks even if it can improve their look! A watermark means that the person does care about his/her author rights, so don’t break them.
  • Upload your own photos and repin existing ones. It will allow you to look like an interesting and worth being followed user.
  • Take care about keywords because Pinterest pages are well indexed by search engines. There is little text on Pinterest pages, so you have to optimize them with proper keywords. Pay attention to filenames of photos you upload. (FV000256.jpg is a bad filename for both people and search engines; you should use several keywords to describe pics), images descriptions (up to 500 symbols), boards’ titles and descriptions (create several different boards with targeted names like “Still life photography by New York photographers”).
  • Like, comment and repin photos of other people, so that they get to know about your existence.
  • Follow the leaders of your niche, people whose photos inspire you and common people who appreciate your photography (if you follow someone it means that you follow all his/her boards). Don’t be too haughty and unattainable.
  • Add the “Pin it” button to your website and/or blog.

Ok, now you know almost everything about what Pinterest for photographers can bring, but in case you think that it’s not worth trying Pinterest, and if you don’t want people pinning your work, you still have control over it by just following some easy steps.

How to Block Pinterest

Pinterest is a great social network for everybody who works with graphics. It can bring additional traffic to your site, but it can also hurt your author rights (at least many people are concerned about it). So if you’re going to block Pinterest from bookmarking photos from your site you can do it in two ways:

If you want to save all your photos and website pages from being pinned on Pinterest you can use the following code:

<meta name=”pinterest” content=”nopin” />

Just paste it into your website’s header file and it’ll disable pinning from your website.

If you want to block Pinterest on selected WordPress website pages or posts then you should use Pinterest Block plugin. Thus you’ll be able to choose which stuff to protect from being pinned and which not.

10 Photographers to Follow – Pinterest for Photographers:

Here are some photography-related accounts on Pinterest. They can be a good inspiration for you or teach you how to take photos and to pose in front of a camera.

  • Jamie Swanson -  Jamie is a wedding photographer with a good collection of posing guides for couples, parents, children, etc.
  • Photoshop Tips - Probably there’s no need to explain what Photoshop is :). By the way, this account is not run by Photoshop but by Virtual Photography Studio that knows a thing or two about photography.
  • Klaus Herrmann - This photographer created different boards for photos of different colors. The idea is simple, but at the same time it’s very impressive and inspiring.
  • Jim Harmer - This photographer presents really nice photography tips and ideas. He runs a photo blog, where he shares many interesting things, including tips and tricks.
  • Kari Pryplesh - This user has many boards of different subjects. But starting from the second line of boards there are amazing photo ideas which you can try yourself.
  • Zach Prez - It’s a strange thing, Zach has only 3 boards with 156 pins, but the Pinterest community is crazy about him. This guy knows a secret about Pinterest.
  • Scott Kivowitz - This New Jersey photographer doesn’t have as many followers as previous pinners, but his photography stuff is precious.
  • Jodi Friedman - Don’t know how to edit your photos? Here you’ll find many creative photo ideas and tutorials.
  • Tray Ratcliff - This account is run by a travel photographer. His photos from all around the world are fantastic. And you can hardly find something more inspiring than his Pinterest profile.
  • Photodoto - This young account belongs to a photo blog with a long publishing history. Thus, you’ll find some interesting stuff there.

Now it seems that everything has been said and everybody’s pleased: me, because I’ve shared my experience with you, and you, because you’ve gotten to know something useful from the post (at least I’d like to think so :) ). Now I wish you happy pinning!

July 18 2012

12:57

Bolster Your Inspiration Level with These Easy Tips

Like most creative professionals, web designers rely on inspiration to be productive. Yet, sometimes finding the right inspiration for a project can seem like an impossible task.

In this post, I’ll provide nine easy tips to help you bolster your creativity. (I’ve tried to list the less common ways of finding inspiration–the ones that people rarely mention.) If you liked this post, you may also like these additional posts on creativity from Freelance Folder:

9 Sources of Inspiration

Here are nine methods you can use to bolster your inspiration. If your creativity needs a bit of help, try one or more of these ideas:

  1. Pay attention to details. We are surrounded by things that can stimulate creativity, but most people fail to really notice the things around them.  However, I’ve noticed that most truly creative people are different. Most actually do notice their surroundings. If you’re a creative and you’re in the habit of ignoring where you are and the things around you, it’s time to make a change. Make a conscious decision to take notice of details.
  2. Make mistakes. Perfectionism can kill creativity. So, go ahead and get sloppy. Allow yourself to create something that’s less than your best as a starting point. At least you’ll have something to fix…or you may find that you don’t use the your “messy” work at all, but that letting yourself get sloppy leads to something else that you really can use. This can be great way to jump start your creativity if you’re stuck.
  3. Don’t push yourself (or do). You probably already know whether you work well under pressure. For many creatives, being under pressure causes their creativity to shut down. If this is you, take a break and let yourself relax so that you can recharge. Others, however, do their best work when they are under pressure. If this is you, you may want to push yourself a little harder to find your creative inspiration.
  4. Change the scenery. A change of location can be a great way to get your creative juices flowing. If you’re in your office, go outside. If you’re outside, go for a drive. If you’re working out of your house, try working from the coffee shop for a day. Well, you get the idea… Some of my best ideas have come when I switch up my routine and I’ve heard other creative people say the same thing.
  5. Don’t be afraid of the man-made. Those of us who rely on creativity to earn our livings have become very accustomed to hearing advice about turning to nature for inspiration. While it’s true that nature can be inspirational, so can man-made objects. Look for unique patterns and textures in man-made structures such as skyscrapers, roadways, bridges, and even road signs.
  6. Really look at automobiles. We are what we drive. There are so many different styles of cars available today, that it’s mind-boggling. Look around and notice the various shapes, colors, and sizes. You’ll be surprised at what you see. Even a parking lot can be a bonanza of inspiration. But don’t stop with passenger vehicles. You can find inspiration by looking at other vehicles such as trucks, motorcycles, scooters, and so on.
  7. Think about people. One of the best uses of design is when a designer takes something that’s very functional or even utilitarian and makes it also beautiful. Look around you and think about how everyday objects can be beautified–then go out and do it. Make something ordinary into something spectacular.
  8. Take a peek at the ideas of others. New tools like Pinterest, which is a public online bulletin board system that lets users share their favorite things, can also be a great source of inspiration. Another way to peek at the ideas of others is to browse through online photos or portfolios. (Be sure to only use these online sources as inspiration for your own completely original designs.)
  9. File ideas for later use. If you’ve been applying some of the methods above, it’s likely that you’ll find yourself with more ideas than you can use at any given time. Don’t let those extra ideas go to waste. Make yourself an idea file that you can refer to in the future when you feel stuck for ideas.

Your Turn

Where do you turn for inspiration? Share your sources of inspiration in the comments.

Image by daniel jaeger

April 19 2012

21:00

5 Pinterest Hacks: A Cheat Sheet for Dominating Pinterest

This is the link to the original article creator of this site, if this message appears to another site than 1stwebdesigner - Graphic and Web Design Blog - 1stwebdesigner is a design blog dedicated to bloggers, freelancers, web-developers and designers. Topics focus on web design and inspirational articles. it has been stolen, please visit original source then!

After only 24 short months, “Pinterest” has become the 3rd most popular social network under Facebook and Twitter. Not even Oprah or Tom Cruise can compete with those statistics! Pinterest is dominating the social sphere and webmasters are taking advantage of the profit-busting potential it provides.

Are you a passionate, pinning, Pinterest patron? (Say that three times fast!) If you haven’t “pinned” your way to the top just yet, you may not be aware of all the juicy secrets Pinterest offers. Let us help you dominate the Pinterest world and squeeze out every bit of possibility it offers.

For those who have never heard of Pinterest (where have you been?), read this article first on how to use Pinterest to direct more traffic to your website.

Lifestyle

If you want to be successful on Pinterest, you must understand the premise of the platform. Pinterest is like “eye candy” for users.

Pinterest is all about LIFESTYLE. If you can discover how your products and services can enhance users’ lifestyles you will be a Pinterest success story!

1. Pinterest Web Pages

Get creative! Find ways to promote your brand without shoving it in people’s faces. As a web designer, create a site or a page on your own website specifically for Pinterest images and design some creative graphics.

Zulily created an entire page of “Pinables” and encouraged people to pin them as an incentive to receive credits:

Zulily-Pinables-Cheat-Sheet-Dominating-Pinterest

Image Credit

WARNING: Do not pin images from only your main website. Vary your images to include those your audience would love. Build a community, not a self-absorbed profile.

For example, a restaurant may pin images of the tasty food from its kitchen, but it should not stop there. To add more intrigue it could “pin” breathtaking images of the places from which the food originated such as Italy or France. By displaying related, interesting images, you will gain more followers because when it is time to “pin” your own content, you will have more eyeballs looking at it.

Excessive advertising on Facebook and Twitter will turn away your target audience and cause you to lose fans/followers. The same rules apply to Pinterest.

2. Infographics

Useful infographics spread virally on Pinterest. Create an infographic with tips that will help your target audience and pin it for all to see. As of two weeks ago, this infographic published by Angie’s List was “re-pinned” more than 14,000 times:

Lego-Wall-Cheat-Sheet-Dominating-Pinterest

Image Credit

Note: This wasn’t just another infographic. It provided instruction that was useful to viewers. The more you can solve a problem with your images, the greater the chance it will land on the “Popular” board.

3. The “Popular” Board

Pinterest has a “Popular” board where all the most popular pins reside. When your pin has reached this board, it most likely has gone viral.

The easiest way to reach the Popular page is to get featured on the individual category pages. Every time you “pin” an image, it has the potential to reach the top of a category page. Each of your boards is assigned a category. Change a category by editing the board and choosing the correct one from the dropdown menu.

Category-Edit-Cheat-Sheet-Dominating-Pinterest

Originally, Pinterest allowed users to publish one pin, per hour, per account to reach the coveted category pages. But since people have been abusing the system and spamming, this rule has changed to one pin allowed every 24 hours. And I don’t expect this to remain since Pinterest is constantly changing its terms to ward off spamming activity. Some pins never even reach the category pages and the experts are still trying to figure out the Pinterest algorithm.

To enhance your chance of going viral…

  • Submit content at the times most people are using Pinterest. Experts suggest posting between 5-7 a.m. EST or 5-7 p.m. EST, when people are waking and starting their day or done with work.
  • Comment on related pins on the “Popular” page to gain some additional visibility. Just be careful not to spam!
  • Pay close attention to the type of content Pinterest features on its “Popular” page. Pin similar content and relate it back to your brand in a creative way.

4. Connect!

Add a “Pin It” button to your website or blog so users can pin your images to their pinboards.

Did you know that you can find out everyone who is pinning content from your website? Use this information to connect with the Pinterest users who are “pinning” your images.

Use this url but replace 1stwebdesigner.com with your site’s url.

http://pinterest.com/source/1stwebdesigner.com

5. The Potential

If you are a web designer, not only is there potential to spread the word about your own services, but there is also great opportunity for more client work. By creating infographics that instruct, and building your Pinterest board, you are showing potential clients how important graphics and images are for the web. Stress to your clients the importance of “image branding” and you could extend the breadth of your services.

Pin Away!

Remember that Pinterest is not just another avenue to promote your products and services. It’s a site that caters to the brands that can creatively display via images and videos how to fit their products and services within users’ ideal lifestyles.

Pinterest is still on an “invite only” basis. If you would like an invite, please let us know in the comments below!

Join 1stWebDesigner on Pinterest!

Additional Resources:

November 30 2011

10:00

How To Use Pinterest To Direct More Traffic To Your Website

Wouldn’t it be great if the things you did in your spare time directly affected the amount of traffic driven to your website? Like true 21st century people, a majority of us spend our time either tweeting, blogging, or poking each other on Facebook. Now you may believe that all of this time spent through various social media may be wasted but there are sites that are not only fun to use, but valuable in promoting yourself. With sites like Pinterest it’s not only possible to promote yourself, but also get encouraged!

What is Pinterest


Pinterest is a virtual pinboard that lets you share, discuss, and organize interesting things you find all over the Internet. With Pinterest you can save or share inspirations from anything ranging from photography to sports. You can use Pinterest to discover new blogs about design or simply keep track of recipes that look delicious. Pinterest currently has a rapidly growing user base that tweets and shares pins across the web that are beginning to spread like wildfire.

Pinboards and Pins

Pinterest revolves around the use of virtual pinboards with photos of different links or pictures pinned to them. Users can create their own pinboards with different categories and pin new pins onto each board to help organize content. Because there are so many categories that are constantly being updated with new pins you have an opportunity to pin your website or article on any number of different boards.

There are a vast amount of categories to choose from that may interest or inspire you and others around you. Now that you have a few categories in mind to help categorize your interests we can dive into how to utilize these boards to your advantage.

Posting Your Pins

There are a couple of ways to upload pins to Pinterest that will help you promote your designs or website. Users can either upload a picture, post a pin from a URL, use the ‘Pin It’ bookmark button, or use a Pinterest button that can be embedded in your website to let other users pin it on their pinboards. One of the great things about Pinterest is the ability for users to copy or “re-pin” content from one board to theirs.

To add a pin directly from the Pinterest website you simply click the ‘Add +’ button located on the top right of the Pinterest bar. From here you can use an already existing URL to link to a pin or upload a picture from your computer. Pinterest has several default boards for you initially but you can create new boards using the ‘Add +’ button as well. Each board you have is linked to a particular category, which will be important later.

Once a pin is added you have the option to click through the photos located on the website that the pin is linked to for your thumbnail as well as the option to either share your pin via Facebook or Twitter. Depending on the website you may have to first link directly to the main picture of your particular blog post or website article but you can edit your URL on any pin at anytime once it has been posted. Now that we know how to post a pin let’s take a look at how to make sure your pin gets noticed.

Crafting The Perfect Pin

Pinterest was designed so that users could share and organize things that they love. Because all of the pins are based off of a thumbnail it’s no secret that the pin should be just as attractive as the content that it is linked to. Here a few guidelines that will help your pin get spread across the boards:

Categories Are Your Friend

When first submitting your pin you are given the option to choose which board you would like to post your pin to. Because users can browse by category, pins that are in the correct category will be browsed by users with similar interests to your pin. This is why it’s important that you post your new architectural design for the museum district to a board that is categorized under the ‘Architecture’ category instead of ‘Other’. This is a simple but crucial step to getting the right amount of exposure.

Be Descriptive

After choosing the correct board and category for your pin you must enter a description. Describing your pin can work in your favor when you use expressive and enticing descriptions. Try using numerical statements and lots of colorful adjectives to help persuade users to repin your pin or visit your website. “10 Great Pumpkin Recipes” sounds much more appealing than “Cool Shoes”.

Thumbnails To Grow On

Pinterest has a light-hearted and fairly soft feel to its website. The majority of the pins featured on the site often correspond or contrast well against the background of Pinterest itself. Choosing the right thumbnail for your pin is the only opportunity for you to get exposure among the hundreds of pins in a given category. Thumbnails featured on the boards are often heavily manipulated and well-lit or have high contrast. Try to bring out some of the colors featured on the Pinterst website itself or adding a little saturation to make sure your pin stands out from the crowd.

Mind Your Pins and Q’s

Pinterest also has a loose set of guidelines set in place to ensure that the site is filled with meaningful and inspirational content. While posting pins, it’s best to keep these rules in mind. First and foremost it is expected that all users be courteous and polite while commenting and posting pins. Because the site is fueled by its user base, it is important that the users respect each other. Secondly always try to find the original source for any work you submit. Whether this is your own personal design or something you found on Google images, it is best to give credit to the author. After all you’d want the same done for you. Also keep in mind that there is no nudity or hateful content permitted and objectionable content can be reported and removed. Lastly and most importantly, Pinterest frowns upon having an account solely for the purpose of self-promotion. Remember to contribute to the community with things that other users might have in common with you.

How Do I Join Pinterest?

Currently Pinterest is invite-only. You can either request an invite directly through Pinterest or by receiving an invitation from a user that is currently registered on Pinterest. Once you request an invite a Pinterest staff member should send you a invite within a few days. Feel free to leave a comment here and I’ll try to send as many invites as I can. Kind in mind that Pinterest was created to share and inspire creative ideas and interests from around the web so try not to solely self-promote your website or blog but instead dive into the Pinterest community and discover new and interesting things a long the way. Good luck and happy pinning!

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