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February 21 2012


Designer Interview: Peter Jaworowski of Ars Thanea

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Fuel Your Creativity recently spoke to Peter Jaworowski, a designer from Poland who is the Executive Creative Director and Partner at Ars Thanea (check out their blog) to get a feel for his influences and practices as a designer. Ars Thanea works with a raft of really cool clients, including Disney and game publisher Ubisoft. You can follow Peter and Ars Thanea on Twitter and Behance.

What is the coolest thing you’re working on right now?

We are working on a few very cool projects at once. One of them is a campaign for Discovery Channel Poland where we (Ars Thanea) are responsible for creative and production. We are aiming for very rich visual experience using mixed media and those kind of projects are always fun.

What designer has influenced you the most?

Robert Lindstrom, the founder of Designchapel and co-founder of North Kingdom.

A visual created by Ars Thanea and Nomadic Agency as part of an interactive board game.

A visual created by Ars Thanea and Nomadic Agency as part of an interactive board game.

Where are you based?

Warsaw, Poland.

What books are you reading now?

Eduardo Porter’s The Price of Everything and Mario Puzo’s Omerta.

Do you prefer print or ebooks?


What kind of phone do you use?

An iPhone and a Nokia E6.

Poster created by Ars Thanea to promote FITC Amsterdam 2012.

Poster created by Ars Thanea to promote FITC Amsterdam 2012.

Mac or PC?


What are your favorite design books?

Alex Torchut’s More is More and Stefan Sagmeister’s Things I Have Learned in My Life So Far.

What are your favorite design blogs?

Co.Design, The Fox Is Black, It’s Nice That, FormFiftyFive and Fubiz.

20 seminal Internet events from the year illustrated by Ars Thanea and Syzygy UK.

20 seminal Internet events from the year illustrated by Ars Thanea and Syzygy UK.

What keeps you focused when you’re designing?

I couldn’t live without a pair of good headphones and music that plays around the clock. Of course, in an ideal world, it would be amazing to turn off the phone — unfortunately it can’t happen in most cases.

What apps do you most?

On my iPhone, iMDB and Awesome Note. On my Mac, Photoshop, Keynote and Numbers.

What’s in your office setup?


Our office is a full, huge three-floor house building in the center of a beautiful and green area of Warsaw. The working space is more of a standard one, but the surroundings of our office and neighborhood makes all the difference. Quiet and peaceful, especially in the summer with excellent work conditions in the garden. Perfect for brainstorming. Additionally, we have a sauna and gym which helps to blow off some steam!

January 26 2011


Making Tidal Waves: A look at 10 ‘whales’ of the creative industry

The world at large is infatuated by micro-economies. You see it in fashion, in the ‘Web 2.0′ startup world of Silicon Valley and in the MASSIVE yet tiny film production world in Los Angeles. The industries of world business have always been followed by a tide, so to speak, of smaller sub groups. These groups contain their own eco systems of big and small ‘fish’ who provide food for (or feed on) each other to grow, evolve and survive.

The online design and creative community is no different. It has its own cultural and financial ecosystems which are even made of several micro groups within themselves. The consumers of Envato’s marketplaces, the attendees at Carsonified events, Behance’s network, Smashing Magazines readership, Buy-Sell Ad’s advertising and Sitepoints Products are all members of different overlapping groups of a vibrant micro-economy.

But even for the ‘sharks’ of these micro-economic oceans, it can be a helpful to gain some perspective every now and then by swimming past a whale.

Screen shot 2011-01-24 at 11.23.57 PMfrom National Geographic Mini-site

Versace, Gucci, Marc Jacobs and the other ‘whales’ in fashion, set the direction year after year for each season’s fashions. Similarly, the creative world as a whole, moves with waves made by the industry giants.

From the mediums you might offer a client (Web, Print, Mobile Apps) or the essential positioning of the latest design style (can anyone say ‘letterpress’), all the way down to where the expected place for a ‘contact us’ link will go. One only has to look at the similarity in campaigns each year at the ‘Webby Awards’ or watch the commercials on TV, Hulu or passing by you on the side of a bus, to see the influence these creative ‘whales’ have on our day to day lives and ultimately our professions.

So for perspective sake, lets take a quick look at 10 ‘whales’ of the creative industry:


Company: TBWA
Principals: Tom Carroll, Jean-Marie Dru, Lee Clow, Denis Streiff, Keith Smith, Laura Coots
Location(s): 100 different countries
Notable clients: Absolut, Jameson, Kahlua, Nissan, Pedigree, Twix, McDonalds, Pfizer, P&G, Apple, Infiniti, Nicorette, Adidas, Alli, Energizer
Est. Number of Employees: 11,000 people operating in 274 agencies
Public/Private: Public
Est. Annual Revenues: $1 Billion+


Company: R/GA
Principals: Chris Colborn, Bob Greenberg, and Nick Law
Location(s): New York, London, San Francisco, Sao Paulo, Singapore, Chicago
Notable clients: NIkeID, NIke Football, Verizon wireless, Ad Council, Nokia, American Eagle,
Est. Number of Employees: 640+
Public/Private: Private
Est. Annual Revenues: Unknown

Company: Saatchi & Saatchi
Principals: Kevin Roberts
Location(s): 140 offices – 80 countries
Notable clients: Bel, Deutsche Telekom/T-Mobile, Diageo/Guinness, Emirates Airline, General Mills, Mead Johnson, Novartis, Procter & Gamble, Sony Ericsson, Toyota/Lexus, Visa Europe.
Est. Number of Employees: 6500+
Public/Private: Unknown
Est. Annual Revenues: Unknown

Company: Razorfish
Principals: Bob Lord, Lee Sherman, Andreas Gahlert
Location(s): Seattle – 20+ offices worldwide
Notable clients: AT&T Audi Ben & Jerry’s Best Buy Capital One Carnival Cruise Lines Choice Hotels Condé Nast MillerCoors Dell Disney EMC Corporation Forest Labs JCPenney Levi Strauss & Co. Kraft Limited Brands
Mattel McDonald’s Mercedes-Benz USA Microsoft/MSN NFL Nike Olympus Oxfam PNC Bank Purina Ralph Lauren Safeco Samsonite Standard Life Bank Starwood Hotels & Resorts Toshiba Travel Channel Victoria’s Secret
Est. Number of Employees: 2000+ worldwide
Public/Private: Unknown
Est. Annual Revenues: Unknown

Company: BBH
Principals: Greg Anderson, Emma Cookson, Joe Da Silva
Location(s): Global: Europe, Asia Pacific, North America, Latin America, China, India
Notable clients: Axe, Google, Johnnie Walker, Lego, NYC & Co., Smirnoff, Sprite, Vaseline, Ally, British Airways, Westin hotels & resorts
Est. Number of Employees: 235+
Public/Private: Private
Est. Annual Revenues: Unknown

Company: AKQA
Principals: Stuart Sproule, Guy Wieynk, Jason Warnes, David Bentley, Leo Chu
Location(s): San Francisco, Amsterdam, Berlin, London, New York, D.C., Shanghai
Notable clients: GAP, Smirnoff, Visa, Volkswagen, Warner Brothers, Unilever, Lipton, Ferrari, Nike, Fiat, USPS, Xbox 360
Est. Number of Employees: 550+
Public/Private: Private
Est. Annual Revenues: Unknown

Company: Crispin Porter + Bogusky | CP+B
Principals: Chuck Porter, Jeff Hicks, Andrew Keller, Rob Reilly, Jeff Steinhour, Eric Lear, Jeff Behjamin, Winston Binch
Location(s): USA, Canada, Europe
Notable clients: Microsoft, Burger King, SAS, Kraft, Baby Carrots, Dominos, Old Navy, Best Buy, Philips, Open, Canadian, Coca Cola Zero, Scania, Telia
Est. Number of Employees: 1,000+
Public/Private: Public
Est. Annual Revenues: $1.6 billion in billings


Company: Smith Harmon – Responsys
Principals: Dan Springer, Scott Olrich, Andrew Priest, Don Smith, Chris Paul
Location(s): San Bruno, San Francisco, Chicago, New york, Denver, Seattle, UK, Melbourne, Sydney, Denkmark, India
Notable clients: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, Men’s Wearhouse, PayPal, Qantas, Southwest Airlines, StubHub, and UnitedHealthcare.
Est. Number of Employees: 308
Public/Private: Private
Est. Annual Revenues: Unknown


Company: BBDO
Location(s): 287 offices in 79 countries
Notable clients: Gillette, Braun, P&G/Tide, AT&T, Bank of Ireland, BMW, Bridgestone
Est. Number of Employees: 15,000+
Public/Private: Public
Est. Annual Revenues: $1.1 billion ’09


Company: Goodby Silverstein & Partners
Principals: Rich Silverstein, Jeff Goodby, Mark Rurka, Rich Dizon
Location(s): San Francisco
Notable clients: Netflix, Chevy, Specialized, Logitech, Intuit, Frito Lay, Sprint, Doritos, Adobe, Comcast, NBA, HP., Wii, Cheetos, Yahoo, Kayak, Häagen Dazs, Dickies
Est. Number of Employees: 200+
Public/Private: Private
Est. Annual Revenues: Unknown

A quick disclaimer… although many of the companies listed have their roots in Advertising and may be considered ‘traditional advertising companies’, the emergence of web media has blurred the lines of traditional media, so much so, that there are fine lines and nuanced differences between Advertising, Media production, Design & Marketing companies/firms. Most of these listed do all of the above.

Sponsored by

Made By Tinder

Advertise on Fuel Brand Network.
Fuel Brand Network 2010 cc (creative commons license)

Making Tidal Waves: A look at 10 ‘whales’ of the creative industry

Sponsored post

July 06 2010


Putting the Creative in the Discovery Channel


The Discovery Channel has some epic HD specials and shows: LifePlanet EarthDeadliest CatchMythbusters are just a few that showcase the earth in its awe inspiring beauty. But, who makes the Discovery Channel beautiful? Discovery Creative. Discovery Creative is the internal agency that “didn’t get the memo” that in-house agencies can’t compete. Because they’re too busy whipping up stellar work and web solutions for their clients. Discovery Creative doesn’t just have a few capabilities in their arsenal, their rockin’ the full spectrum. Equipped with:Motion DesignBroadcast ProductionArt Direction & CopywritingWeb ServicesAccount ManagementPhoto Services and Production Services they are the steam that keeps the Discovery Network pumping out amazing shows with hard hitting creativity. We’ve showcased some of their works, their site content & most of all just their general knack for creativity.

Site Branding


Sample Works


Sure Jamie and Adam were hesitant when we proposed decapitation. But once the legal waivers were signed and the hacksaws came out, they were all in. Soon their floating faces were all over gatefold print ads, massive billboards and even online units that let viewers bust myths of their own. Re-attachment was tricky. But the campaign rose to the top.



Discovery Rebranding – Where It Gets Interesting

Imagine having to rebrand the Discovery Channel in Europe, the Middle East and Africa. That’s Europe, and the Middle East and the whole of Africa, folks! Obviously, a region so vast would need a very big idea to cover it. And with 102 countries and 13 languages, it would also have to be extremely simple. A big, simple idea. Hmmm, this is where it gets interesting.

Discovery Branding Campaign for EMEA-1Discovery Branding Campaign for EMEADiscovery Branding Campaign for EMEA-5Discovery Branding Campaign for EMEA-6Discovery Branding Campaign for EMEA-7

Dirty Jobs – Ad Campaign

After trying 200 of the most putrid professions on the planet, Mike was going back to work. So we stirred up print and online ads that offered viewers a fun and filthy history lesson in the kinds of jobs Mike has already done with a promise of more fun to come. Plus, a sweepstakes for viewers to ‘Meet Mike’. His excitement, and a lot more, is written all over his face.

Dirty Jobs

Dirty Jobs-1
(click for larger image)

Deadliest Catch – Photo Exhibit

Welcome to a world where you have no control, the rules don’t apply and everything is out to get you. For the men who fish for crab on Deadliest Catch, there’s no guarantee they’ll survive and no place they’d rather be. Discovery Channel and Original Productions proudly present highlights of the photography shot on location in Alaska since the series began in 2005. Featured photographers are Corey Arnold, Cameron Glendenning, Zac McFarlane, Todd Stanley, Donald Bland, Dave Farkas and John Moody. To order prints, contact Discovery Creative at 240.662.4656.

Image 1 of Deadliest CatchImage 3 of Deadliest Catch
Image 12 of Deadliest Catch

Image 2 of Deadliest Catch

About / Random Facts


For most of us, Discovery Creative isn’t our first rodeo. We’ve worked at places like the Martin Agency, HBO, AOL and even the White House. We have different skills, interests and tastes but we share the same dogged determination, day in and day out, to hit that sweet spot between having a blast and working our friggin’ tails off. And while our group has collected more than a few industry awards, it’s the longstanding and highly productive relationships we have with the departments, people and networks throughout Discovery that we value most…


Need More Discovery Creative?




Contact: Discovery World HQ, One Discovery Place, Silver Spring, MD 20910

Sponsored by

Made By Tinder

Advertise on Fuel Brand Network.
Fuel Brand Network 2010 cc (creative commons license)

Putting the Creative in the Discovery Channel

January 18 2010


Creative Spotlight: Un.titled

Un.titled is a creative agency. They are an enclitic group of thinkers, designers, programmers and artists. Their passion is to engage an audience; tease, tempt, entertain and compel with and elusive mix of big ideas and bold design. Never defined by one media, they move seamlessly between online and offline, creating astonishing brand experiences with some of the world’s most respected companies.

Name: Un.titled


Location: Leicester, UK

Select/Notable Clients: Nike, Clarks, Agenda, Jockey, Lacoste Footwear, Mint Advertising, Sheridan & Co, NTU, Puma, Phoenix Arts, Speedo, Wembley Stadium.


GAGA 2009

Screen shot 2010-01-17 at 10.31.23 PMScreen shot 2010-01-17 at 10.29.42 PMScreen shot 2010-01-17 at 10.31.35 PMScreen shot 2010-01-17 at 10.31.44 PM

Hickling & Squires

Screen shot 2010-01-17 at 10.43.39 PMScreen shot 2010-01-17 at 10.44.04 PMScreen shot 2010-01-17 at 10.44.18 PMScreen shot 2010-01-17 at 10.44.28 PM

NTU Art & Design Invites

Screen shot 2010-01-17 at 10.55.38 PMScreen shot 2010-01-17 at 10.56.05 PMScreen shot 2010-01-17 at 10.55.50 PMScreen shot 2010-01-17 at 10.55.12 PM


Screen shot 2010-01-18 at 1.23.25 AMScreen shot 2010-01-18 at 1.23.39 AM
Screen shot 2010-01-18 at 1.23.12 AMPhotography

Screen shot 2010-01-18 at 1.25.23 AMScreen shot 2010-01-18 at 1.25.14 AMScreen shot 2010-01-18 at 1.24.58 AM

Sponsored by

Advertise on Fuel Your Creativity.
Fuel Your Creativity 2009 cc (creative commons license)

Creative Spotlight: Un.titled

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