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15:08

Colour in branding

Colour plays an important role in recognition rates. To illustrate, you know what worldwide brands these colour blocks represent, don’t you? (Answers in the links beneath each.)

brand colour
Brand name

brand colour
Brand name

brand colour
Brand name

Of course each of the above brands has a huge marketing budget, helping ingrain the product or service into our subconscious whether we deal with the companies or not. But try imagining brands that are a little closer to home — ones that perhaps catch your attention when you’re pushing a trolley down a supermarket aisle.

This one’s for a breakfast cereal:

brand colour
Brand name

Here’s a toothpaste:

brand colour
Brand name

And a chocolate bar:

brand colour
Brand name

You’ll undoubtedly see copycat products using similar palettes, hoping to steal some of the market share, but the message is that colour definitely influences a shopper’s choice.

Short story shorter, you need a good reason for changing a corporate colour.

Colour tools and resources

Published on David Airey, graphic designer

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