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17:00

Stop Designing User Experience! I Mean It!

User Experience this! User Experience that! Stop it, will you? There’s plenty enough research done about User Experience . Now, can we please start designing? The problem with the Internet is that literally anything can go viral in no time. Same has happened with the keyword User Experience (UX as the nerds call it). Wasn’t aesthetically pleasing design the end goal for every designer? Then, from where did this term UX find place in our brains and how come it dominates our thoughts? Isn’t an aesthetically pleasing design that delights our user enough to keep them riveted?

Well, lots of questions there. I might be acting a bit extreme but I am a bit upset. I am upset with the trend that has forced an average designer to read tons of content about User Experience just to understand whatever it is. For me, UX is totally unrealistic. And whatever is unrealistic cannot be designed. Let me prove my point!

First Things First. What Is User Experience?

Click on the sign up button on any page and it takes you to the signup page which requires minimal user input before registering the user. Well, that is good User Experience. A slow loading webpage is part of UX and an out of location slider is part of UX too. Bad or good, but everything that happens on a website is User Experience.

So, UX is photography, coding, graphics, security, branding, information and design etc. Basically, UX is literally everything.

So, Who Are UX Designers?

Read the pointers above? Now, people who are involved in all those activities and other related activities with respect to that product can be tagged as UX designers. Be it the team lead, the project manager, the graphics designer, the content developer, the think tank team or even the testing team. All of these combine to form a consultancy group of sorts that helps the client to understand the importance of User Experience.

Did you ever stumble upon a client who wanted to focus on User Experience instead of the product? Did anyone ever ask you the question – “Where to find a User Experience Designer?” Well, such situations don’t come up as such terms are designer specific. All that customers look for is, as I always say, aesthetically pleasing design.

User Experience was a term that popped out of somewhere. It must have been some genius web designer with a lot of free time who coined this term. Later on, it grew as it was something new. It helped a lot of designers get a job of a new kind. It helped industries squeeze more money out of their clients. And, it helped writers to write about something which wasn’t heard of before. But, I guess now it is high time that designers take their words back. It is time when designers should give up on the concept of User Experience as it has done nothing new for the design industry. It is time when we stop talking and start concentrating on the aesthetics of a product.

Get It, But Why Not Design User Experience?

Well, I have my reasons. Let me list the most important of them all.

Those who have spent time in the web design industry will agree to the fact that users are very unpredictable. No matter what sort of analysis you perform, at the end of the day you will stumble upon users whom you cannot satisfy. Even when user experience based testing of any web design is done then too results aren’t satisfactory. The reason is very simple. The thought process of users in your dummy testing will never match with the thought process of real-time users. It isn’t really happening no matter how hard you try to immitate the real time user base.

Assume that you are designing a Facebook app which will focus on users from one country. But, what if that app gains fame in other geographical locations? Remember what happened with Orkut? Although Google launched Orkut in the US it garnered all the fame from India and Brazil. Who would have imagined that would happen? If Google knew this then they would surely have designed Orkut especially for India and Brazil.

We will never find out where exactly our hard work will be used and how will it be greeted, if at all greeted! Henceforth, assuming that you can design specifically for User Experience is assuming that you know every user and is a dumb mistake.

Isn’t that self-explanatory? User Experience is a very volatile term in itself. Internet has evolved exponentially in last few years and so has the perception of users towards the Internet. They have become extra vigilant and smart like never before. This results in ever evolving user experience which demands for more.

Now, in such a scenario it becomes impossible for designers to design a product which evolves with the ever evolving user experience. Nobody can design such a product. None! This simply proves the fact that our basic aim should be to design a product which is aesthetically pleasing instead of designing a product which is completely incomplete.

Got It? Now, Start Designing “For” User Experience!

Confused? Well, there is a difference between what I was suggesting before and what I am suggesting now. All that I am asking for is that so-called “UX Designers” should cease to exist. See, I don’t have anything personal against UX designers but I have issues with the concept of UX Design and the way it is used to extract money out of end clients.

Peter Morville’s Facets of UX explain a lot about what User Experience can be. Once you look at the honeycomb above then you will understand what I mean by Designing For UX. There is a subtle difference between Designing UX and Designing for UX but it is important for the ecosystem of the Web Design Industry that designers understand this difference.

Conclusion

Nothing much left to conclude I guess. I might have raised a few eyebrows and shook up some settled UX designers but this is how it is. You just cannot fool the end client just by using some technical terms that have no new meaning. Let us design for the ecosystem of our industry and not for our bank accounts.

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