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September 17 2013

12:31

iStockphoto Launches New Logo & Rebrands to iStock

Fresh off the heels of a much larger company rebranding themselves, the folks over at iStock rolled out their new logo and rebrand today. The word “photo” was removed and they are now officially known as iStock.

They also clearly want the world to know that they are part of the Getty family by adding “by Getty Images” as their tagline. Getty acquired the Calgary, Alberta-based company back in 2006 for $50 million. Apparently many of their customers still didn’t know this.

New iStock logo by Getty Images

The new logo was designed by Michael C. Place of Build based in London. The new rebrand seems to be a simplified yet stronger approach from the previous 8 year old logo with the camera icon. Dropping the “photo” from the brand also reflects their larger offering of vectors, illustrations, videos and audio files as well.

The redesign isn’t a complete surprise. To anyone who’s been paying attention, they’ve had their Twitter and Facebook vanity urls branded as iStock for a long time now. It was just a matter of time before we finally were able to see the new branding.

While the logo is unimpressive, it makes sense. However, my biggest pet peeve with it is that they are keeping the trademark and putting it in the most awkward spot.

What is the point? Getty Images is known for having an aggressive legal team to enforce their content (unlike their competitor) so you would think their legal team can enforce their trademark even if it’s not on their logo. Maybe Jonathan Klein should have a chat with Marissa Mayer?

As long as they don’t put an exclamation point on it, I think it will be just fine. What do you think? Would you have designed it differently? Feel free to voice your opinion in the comments below.

September 10 2013

20:12

iStock Promo Codes

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Today we have something a little different for you. Our friends over at iStock reached out to us to let us know about a promotion they are running and gave us these promo codes to share with our readers for additional savings off any credit pack. These iStock Promo Codes (or Coupons, Discounts, Vouchers – whatever you call them) will help your money go that extra mile on your next purchase.

iStock Promo Codes – September 2013

iStock Promo Code


Expired iStock Promo Codes

Expired 10% Off iStock Promo Code
Expired 20% Off iStock Promo Code

How to use this iStock promo code:

  1. Click on the button above to unlock your iStock promo code.
  2. Select your desired credit package (the more credits you buy, the bigger your savings)
  3. Enter the promo code at the bottom of the page and click the “Next” button.
  4. Review your order and check out.
  5. For additional iStock promo codes please visit our friends over at Vecteezy.



Why Are They Giving Away Promo Codes?
Many online retailers will argue that promo codes do not add incremental value to a business – only eat away at the margin and taking revenue out of the cart. It would be easy to assume that giving a customer a promo code would cause them to buy the same amount but at a lower price.

However, after discussing this with one of iStock’s marketing managers they tell us their research shows the complete opposite. “People tend to take advantage of the savings by spending even more on their order than they previously would without a coupon” said Blair DeJong, Marketing Manager for Getty Images and iStockphoto.

He continued “Based on our findings, we have established that coupons do add incremental value to the business and are, in fact, necessary to acquire new customers and retain loyal, existing customers.”

That is something we’re excited to hear. We will continue to update this page each month as new codes become available. In the meantime please feel free to leave a comment below and let us know how much you saved.


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May 22 2013

07:09

iStockphoto Promo Code – Save Over 50%!

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Today we have an iStockphoto promo code that is going to knock your socks off!

A few weeks ago we shared with you Two Big iStock Promo Codes that we were pretty proud of. We thought they were so big that they were blog worthy and most of our visitors could use them. However, we were wrong. Today iStock reached out to us to let us know about a 24 hour sale they are running that has savings SO HUGE we’re not even sure how they can manage this.

Today only iStockphoto is offering 50% off credits for vector illustrations! And the best part about this offer is that it can still be combined with our other coupon codes!

Click on the button below to grab your coupon code and visit the 50% off landing page:

10% off iStockphoto Promo Code

Leave a comment below and let us know how much his iStockphoto promo code saved you!

05:18

iStock Promo – Save 50% Off Vectors

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Listen up guys! Today we have an iStock promo that is SO BIG it is only available for 24 hours so we don’t want you to miss it!

Today iStockphoto is offering 50% off credit downloads for vector illustrations. What makes this offer even better is that we still have several other iStock promo codes that still work that can be combined with today’s 50% off discount. Never have a I seen a discount this large from iStockphoto. You do the math.

Click below to grab this coupon code and start browsing iStockphoto.

10% Off iStockphoto Coupon Code



iStock Promo Details

  1. Click on the button above to unlock the 10% off iStock promo code.
  2. Select your desired credit package (remember it’s 50% off today only. Now is your chance to stock up for the rest of the year)
  3. Enter the promo code at the bottom of that page and click the “Next” button.
  4. Review your order and check out.

Advertise here with BSA

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