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Ever heard of the 80/20 rule? It’s about the trivial many (80%) and the vital few (20%), the trivial many that bring small results and vital few that bring most of the results. Guess where link building belong in the overall search engine optimization game? Link building a vital thing to do if you want to stay competitive in the search engines. There are many ways to get links (natural and non-natural ways), and I will outline some ways to get started below.
There is one thing you need to realize before you start: The power of metrics. As you build links, how will you measure the results? How will you determine what links are the best links to get?
What people often use is PageRank, a metric from Google. They see the SEO game through the lenses of PageRank. There are a few problems with this:
On the positive side, there is a significant correlation between the home page pagerank and where it ranks. So if you want to get a link from a specific domain, take a look at its homepage PR instead of the individual page from where you want the link.
So, besides homepage PR, what are good metrics to use? Page Authority and Domain Authority. These are 2 metrics SEOMoz constantly tries to match so they have significant correlation with Google rankings. Use page authority when you’re determining whether you should get a link from a specific page and domain authority as a replacement for home page Pagerank (they have veru similar correlations with Google rankings, so it’s your choice which one you’re going to use, domain authority is probably going to exceed Pagerank over time because the SeoMoz guys are constantly working on it).
Why am I telling you all this? Why am I telling you about metrics? There’s been some business studies that show that one of the main differences between companies, in terms of how much money they make, is whether they use the right metrics. And if you think about this, it makes sense. If you’re using totally wrong measures then you don’t know how good you perform and you can’t focus on improving the thing you do. Ever heard of “You can’t improve what you don’t measure?”
And now, finally, the main part :)
If you aren’t ranking for your websites name, then how do you expect to rank for other terms? That’s why I recommend you read this article on 1stWebDesigner I wrote several weeks ago on that topic. You’ll find there a description of what ‘authority’ is, and how Google is constantly trying to establish a balance between ranking a page based on its authority / how relevant that page is for that particular keyword.
What are your competitors doing to get links to their websites? There is one way to find out.
Enter their website into Yahoo Site Explorer and Open Site Explorer (in Open Site Explorer, select “external links” and “to all pages on the Root Domain”). Example? Let’s use 1stwebdesigner :) :
Wow! What are these links from home pages of various (powerful) sites? After further investigation we can see that these sites link to each other in the ‘blogroll’ section of their blogs. Quick, how can you get these links as well? Say you also have a powerful web design/development blog, you can try sending a nice email to each of those people asking if they can reference your website, and in exchange, you’ll make a reference in the blogroll to their site as well. One tip: focus as much as possible on what’s for them, the what’s for you part will usually come naturally with the power of reciprocity.
So, before you go to the next step, PLEASE have a good look at the top 10 competitors (let’s say you want to rank for a ‘design blog’, take a look at the top 10 people who are already ranking, analyze them using the 2 tools I mentioned above, see what links you can also get). Sure, you can get links by the second step alone and still perform well, but isn’t the whole purpose to get more links in the easiest way possible?
This is the part where you’ve already seen and got the links your competitors have. Now it’s time to go a step further and get links none of your competitors have. How?
You can get many ideas from the previous analysis you did. For example, if you’ve seen that some of your competitors got links from guest posting on other blogs, you can do the same, email the webmasters and offer them a guest post. Or if you see that your competitors were active on design-related forums and put a link in their signature, you can try to do the same. To exceed, you can always try and do the ’standard’ link building methods like article marketing, leaving useful/relevant comments on blogs, submitting your site to directories (avoid directories that don’t have the option for a free submission) etc.
I hope you now grasped the match & exceed concept. I’ve noticed that most people who try to get more links to their websites usually do the one thing but forget to do the other. In reality, doing the both (with preference to first doing the ‘match’ and then the ‘exceed’) helps you get more links in the shortest time possible.
There are 2 types of links you should get:
1. Have a preference toward stronger links (in terms of home page page rank/domain authority and page authority). These help a lot.
2. Have a preference towards links from DIVERSE domains. Diverse = unique root domains = eg. yahoo.com and google.com are 2 unique root domains, but yahoo.com and people.yahoo.com is 1 unique root domain because “people.yahoo.com” is a SUB-DOMAIN, not a root domain. Yahoo.com is the root domain.
There is a strong correlation between rankings in Google and the number of unique root domains they got (if you think about it, it makes sense, this is the single hardest metric to fake by spammers and it takes time/energy to get links from such a wide range of diverse domains).
Sorry, there’s no such thing as a step-by-step process of getting more links (although a lot would love to sell you that idea for hundreds of bucks). There’s no such person who knows all the answers in this area. So if you plan to get more knowledge on this (and I’m sure you will), get your information from as many people as possible, get multiple points of view, multiple methods for getting links, and most importantly, try things out.
I spend around 1/4 of my time in this. Natural link building, unfortunately, isn’t working quite well as it used to. But that doesn’t mean you shouldn’t do it, it’s worth over the long run. Making viral content that attracts natural linksis another topic by itself and I’ll try to cover it in some other article
This can be crucial to making decisions. Take a look whether the keywords people use to get to your website are short tail or long tail. This depends a lot upon your market. Why should you take at the short/long tail? Because you’ll know what to focus on, short > rank for individual keywords, long > pump out more content.
Link Building Tools for Better Online Visibility has its own magical combination. When you create an authentic piece of content, it will bring value and worth to your company, and it will also attract many links over the course of internet time. Every online business person wishes to recognize Link Building Tools for Better Online Visibility. Applicable links will include articles that are very well-rounded and deeply researched. They will often resemble newsworthy posts or other helpful tools that will attract even more links as your business goes on. Within the following guide you will learn some of the most authentic and proven ideas to create killer links for your content, and you will learn tools that will help you analyze those links and those of your competitors. Therefore, this guide will help you utilize Link Building Tools for Better Online Visibility.
You deserve to have information about your business content given to you in an understandable and fast manner. There are many simple analysis tools that will give you the opportunity to view your data in just one click. For instance, you might want to find out how many links your site has gathered from the data-perspective of Yahoo. Also you may need to inquire about anchor text usage, the number of anchor text that are being used too many times, and analysis on different pieces of content. All this can be presented to you with simplistic analysis clicks, which are fabulous and quick ways to get the data that’s requiring in order to develop and manage your online visibility content.
With Link Building Tools for Better Online Visibility, at times you may need to take simplistic analysis tools to the next step. For instance, you may need to gather some analysis from a single Firefox plug-in called Quirks SearchStatus. This downloadable tool uses practical information from domain and page links found within Yahoo or even Google TBPR, whois data, analysis from Google Cache About Pages which are visited within your website, and SiteExplore data. All of these informational tools are available for utilization with just one click. You may also find extracts within a search status for no-follow-link collected facts.
Another Firefox plug-in is called LinkDiagnosis, and as a web-based analysis tool it is faster than Yahoo SiteExplorer. This web-based tool will try to help you strain out links of little quality, and it will also offer you a list of the most frequently used anchor text. If you need a list of some of the most popular pages from your domain name, you can also get this done with LinkDiagnosis, as well. Furthermore, you can weigh the advantages of LinkDiagnosis as you may even download presented data, and then export it to your personal file folders and use it how you wish.
Depending on the size of your back link file that you are searching for and investigating, the speed of this analysis tool is directly related to its size. For instance, if you are investigating a small site, the LinkDiagnosis will only take a few minutes. Conversely, with large sites it may take several minutes to before LinkDiagnosis will present you with feedback. It is also a great tool for general-link profile overviews. Therefore, with tools like LinkDiagnosis, you can receive a broad-spectrum of estimations on incoming links and outgoing link, and you can even view comprehensive data.
As your web business becomes more and more visible over the Internet, you may need additional helpful collected data. For example, you may require a further probing of your own website, or you may need to analyze one of your competitors’ sites. With these kinds of tools, you will find out how quick and how often your competitors are building links for their websites. You can also find out past collected data your website and the basic arrangement of website-content building.
Another way to explore Link Building Tools for Better Online Visibility is to take a look at sites like MajesticSEO or SEOmoz Linkscape.
With these types of online-visibility tools, you can compare competitive sites to your own product and/or service site for the purpose of SEO scrutiny. Anyone of these SEO comparison sites will help you depending on what you are looking for. If you need a simple user-friendly site, you might want to consider using SEOmoz Linkscape. However, if what you need to compare requires a more full range of information, then you might consider using MajesticSEO. Yet, both of these sites provide downloadable formats.
Keep in mind that with MajesticSEO, you may have to pay for a competitor’s detailed reports, but for the most part it is a free and valuable tool. It is also free to use the collected data within their bad neighborhood checker. While using MajesticSEO’s Bad Neighborhood Checker you can compare over 20 domain names and IP address, and they will be classified by their related backlinks.
Upon using MajesticSEO, you will need to set aside quite a bit of time, because it contains a vast amount of data. What can MajesticSEO do for you? Here are the possibilities:
• Provide you with old link data collection.
• MajesticSEO can also divide links into redirect links, no-follow links, image links, and frame links.
• This site can also separate incoming links from referring links in a separate window or view.
• A provision of C-class or complete IP addresses that are incoming links of a domain.
• You can also separate domain links by TLD or country
• Provide colloquial information such as the most popular pages and anchor text that are in usage.
If you need to compare domain back link history, you can also do that with MajesticSEO. This can be done with the comparison of over four websites. This is beneficial when you need to know how your link building efforts are growing. It is also worth checking the Compare Domain Backlink History Tool to find out anomalies within the linkage growth of your website or that of your competitors, and you can even compare collected data between date ranges. The best way this information will serve you is to allow you to duplicate it in the future.
Keep in mind that there is a difference between when your content has obtained links, and its date of discovery by MajesticSEO. Although the dates may be slightly different, it can still help to do comparative analysis with Link Building Tools for Better Online Visibility.
Although MajesticSEO is great for off-site analysis, Xenu’s Link Sleuth is better for on-site data collection. As a type of search engine crawler, Xenu’s Link sleuth will display a list of current URLs, and also will check broken links on websites within each of these categories. Xenu’s Link Sleuth can categorize them with different tracking criteria. If you want a general overview of your online site, Xenu’s Link Seuth is the perfect for Link Building Tools for Better Online Visibility. Link Sleuth will help you to understand which links are being utilized and in which links are ending up in a dead-end path. Not only will Link Sleuth help you to correct such errors on your website, but it will also help you to determine and analyze the internal links that are coming through each page of your website. It will also help you to correct 404 errors found within internal and external links from each page of your online website.
Furthermore, because you are utilizing a strong link building campaign, Xenu’s Link Sleuth will help to find dead links on the websites of prospective-webmaster collaborators which already have Google top ranking advantage. Once you find any errors within their site, wouldn’t it be a great way to start a communication effort with these webmasters?
Now that you have thoroughly analyzed your site for internal and external links errors, and the links of your competitors, you can now seek out greater opportunities to obtain new links for your website.
This is the time that you might want to open up a small amount of financial expenditure to help you find greater link opportunities for your company. For instance, if you become a member of SEObook Hubfinder, you will have an opportunity to analyze co-occurring links of top-notch websites that are related to the topic of your business. With this website tool you can use at least 10 to 20 website comparisons, which will tell you more than one of the top competing sites that are connected to a particular website that you are analyzing within the SEObook Hubfinder tool. You are also able to add your website, so that you may sift out links that you have already used. In conclusion, this will provide you with several hundred links that are currently connected to your competitors’ sites, thereby giving you fantastic link targets.
As a sister tool to SEObook, Link Harvester will show you quality domain links to a site that you want to view. This will often include IP addresses and unique domains, like C block addresses. If you need to view information from links like .gov, .mil, .edu, and .ac.uk domains, you can with Link Harvester. Furthermore, you can take advantage of inclusive archive links like, whois, Google cache, archive.org, and many other such links. Yes, Link Harvester does have an export capability.
What are your tips and tools for building backlinks? Share with us in comments
There are a lot of ways how to build backlinks – through social bookmarking sites, guest writing, commenting, just being helpful and seen all around your community, but we wanted to drop down it to sections and give you a hand to help building your backlinks right now.
We will start with the most well known things and topics, but at the end of the article check out other resources – you will find a lot of useful tools and big SEO building lists there to help you out! Enjoy!
Diigo provides a browser add-on that can really improve your research productivity. As you read on the web, instead of just bookmarking, you can highlight portions of web pages that are of particular interest to you. You can also attach sticky notes to specific parts of web pages. Unlike most other web “highlighters” that merely clip, Diigo highlights and sticky notes are persistent in the sense that whenever you return to the original web page, you will see your highlights and sticky notes superimposed on the original page, just what you would expect if you highlighted or wrote on a book!
Moreover, all the information — highlighted paragraphs, sticky notes, and the original url — are saved on Diigo servers, creating your personal digest of the web, your own collection of highlights from the web – ones that are meaningful to you! You can easily search, access, sort and share this collection from any PC or even iPhone.
Delicious is a bookmarking service that is being provided by Yahoo! Inc.
This is my favorite bookmarking service that I am using almost everyday, almost every time when I’m writing some article.
Mister Wong is bookmarking service where you can:
Simpy is a social bookmarking service. With Simpy, you can save, tag and search your own bookmarks and notes or browse and search other users’ links and tags. You can be open and share your links with others, or keep them private.
Simpy also helps you find like-minded people, discover new and interesting sites, publish your bookmarks, detect and eliminate link-rot, etc.
DesignBump is a very useful site for design related bloggers to get traffic. Bloggers post links and make them popular.
Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — they are here to provide a place where people can collectively determine the value of content and they are changing the way people consume information online.
Very similar site to Digg, but the only difference is that this page is only about design. It says “Welcome to DesignFloat.com the number one design related stories sharing resource”.
Sphinn is a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others.
It says “Pixel Groovy is a user controlled tutorial directory. We provide the members with the control, not editors, to decide which tutorials are worthy of being published and which tutorials aren’t. This helps filter out and set a level of quality in the tutorials seen on the frontpage”.
DigaList helps you dig out your lists to share, cobuild with friends (or thousands people) or Discover awesome lists.
Css Globe is a community news site where members can publish news about web standards, css, web design and web development.
DZone is a technology publishing company that produces valuable content for software architects and developers worldwide.
9. … and a lot of other sites you are able to see here
The first and the main thing to your blog is to choose the best CMS for SEO or create one by yourself (but don’t do that – that’s so hard to do all perfectly). For example if you have Wordpress, then design you choose must be optimized for SEO too.
More SEO links:
20 Most Valuable SEO Plugins For WordPress
10 Important Tips to Optimize Wordpress for Search Engines
Understanding SEO Importance for Your Website Productivity
Articles must be interesting and at all unique. Write something that none has never done.
I already added some sites above where to share your work – use it, you will be happy.
People always like contests,you give a chance to them to test their skills. If you post your work and you win, than some other persons that can offer you some work, probably will do so, because you already proven your skills in some way by standing out.
If you comment his work, he will probably do the same back to you too. And that one of ways for SEO too – more links from other sites to yours.
"Tell the chef, the beer is on me."
"Basically the price of a night on the town!"
"I'd love to help kickstart continued development! And 0 EUR/month really does make fiscal sense too... maybe I'll even get a shirt?" (there will be limited edition shirts for two and other goodies for each supporter as soon as we sold the 200)