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April 02 2013

13:30

A Single Perspective on Multiple Intelligences

The contrast in how we learn is striking. While one person struggles to focus on anything written or drawn, another might use sketching as a way to communicate. Then there are those rare musicians – the ones who can hear a song once and instantly memorize both the tune and the lyrics, while others must painstakingly repeat aloud line after line until the piece is committed to memory.

Howard Gardner’s theory of multiple intelligences explains how a classroom of students (or an office filled with users) may learn and process information in multiple different ways. Although he penned his theory with an eye towards school reform, he unwittingly provided UX designers with a valuable tool – one that’s especially useful as we struggle to present information “intuitively.”

A matter of (several) perspective(s)

Whether they’re building eLearning courses or focusing on onboarding, user experience designers need to act as teachers in order to create experiences that subtly explain to users how to employ a website or application. Through user research, designers might learn what users do or don’t expect; but to better understand how users process information we need to reconsider how people learn.

Gardner published his multiple intelligences theory in 1983, stating that “students possess different kinds of minds and therefore learn, remember, perform, and understand in different ways.” The intelligences he identified were: visual-spatial, bodily-kinesthetic, musical, interpersonal, intrapersonal, linguistic, and logical-mathematical. Everyone has the ability to acquire information in each of these seven ways, he posited, though we all have different strengths.

Visual-spatial learners process best what they see on paper or in space around them. Sometimes this can come out artistically (many artists and architects are visual-spatial learners), and sometimes it may come out through an interest in charts and graphs, puzzles, or reading and watching television.

The traditional classroom setup favors visual-spatial learners.

Bodily-kinesthetic learners take in information best when they’re moving, whether by role-playing, building things (or taking them apart), or using gestures and sign-language. Perhaps the most famous teacher using bodily-kinesthetic learning is Louisa May Alcott’s character, the fictional Mr. March of Little Women, who “invented a new mode of teaching the alphabet by forming letters with his arms and legs, thus uniting gymnastics for head and heels.”

Musical learners take in information more readily when it is tied to music, but this isn’t restricted to musicians. A completely tone-deaf person can be a musical learner because, for example, he finds he studies better with music in the background, or memorizes facts more easily when they are put to a rhythm.

Interpersonal learners are at their best when in a crowd. Their strengths include empathy, street smarts, and “reading people.” They can then use these strengths to learn less inherently interpersonal skills – such as reading – by reading aloud to a friend, or math by finding a study group.

Intrapersonal learners are in tune with themselves: aware of their own needs, thoughts, and feelings. As a result, their strengths lie in the ability to self-teach. Any learning system that is too-structured will only serve to distract or confuse intrapersonal learners; these are people destined to self-motivated careers such as scholarship, computer development, or freelance work.

Linguistic learners learn through speaking, reading, or writing. Their ability to communicate well via words is rewarded in traditional schools as well as on the web. Sadly, many strong Spatial-visual, Interpersonal, or Logical-Mathematical learners fail – even in traditional math and science classes – because their linguistic intelligence is not high enough to communicate what they are taking in.

Logical-mathematical intelligence lends itself to conceptual thinking. Logical-mathematical people are often scientists or, more recently, programmers. They learn by identifying patterns and logic games. They are more likely to find information interesting when it is presented as a puzzle with which they can experiment.

Lastly, naturalistic intelligence refers to the ability to identify and classify the components that make up our environment. This intelligence would have been especially apt during the evolution of the human race in individuals who served as hunters, gatherers, and farmers. These days, these include botanists and farmers – and even Charles Darwin!

Given the array of learning types, how can anyone expect a design incorporating only one type of learning to work for everyone?

Facilitate understanding

It has been 30 years since Gardener first presented the theory of multiple intelligences and, sadly, most classrooms are still set up as lectures or slideshows. Worse still, most web sites mirror this approach. While a traditional approach makes things easier for linguistic and visual-spatial learners it unfortunately disenfranchises those who rely on audio, interpersonal, or other forms of information. No wonder such a large percentage of the population finds long-copy (geared only toward linguistic learners) boring, but Facebook (intrapersonal, linguistic, visual-spatial, and sometimes audio or musical) fascinating!

When it comes to onboarding, designers are teachers; responsible for presenting content in a way that engages the most studen – err, users. This is where Gardner’s theory comes into play: designing interactions with multiple intelligences in mind can help us reach a broader audience.

The following two examples serve to illustrate this approach:

John works for an engineering company. His goal is to convert all of their eLearning courses into online courses. He initially plans to post the lectures online as audio files, providing logged-in students with an online “notebook” to record their notes as they listen.

After reading about the multiple intelligences, however, John begins to believe that most of the engineering students are either visual-spatial or logical-mathematical learners. His eLearning courses are only appealing to linguistic (and some musical) learners. He decides to record videos of the teachers to attract the visual-spatial learners, and include diagrams from the textbook and real-world problem sets (appealing to the logical-mathematical learners) as supplemental material.

Windchill, a real-life eLearning tool for engineers offers video and audio tutorials, as well as interactive tours, appealing to kinesthetic learners.

Jane is a UX designer creating the on-boarding process for some event-planning software. Because she learns best when moving around – she’s a kinesthetic learner – she writes most of the tutorials to include drag-and-drop activities and suggests that people stand and walk while making decisions with regards to venue size.

Jane receives feedback that her boss doesn’t understand the tutorial she’s written. When reading about the multiple intelligences, it becomes clear to Jane that she and her boss just learn differently. Moreover, neither Jane nor her boss have any idea how their users learn!

After conducting some usability tests, Jane finds that many of her users are actually intrapersonal learners. As a result, Jane decides to include forums and message boards as key areas in the on-boarding process. Her intrapersonal-learning users will likely appreciate the opportunity to interact with others and learn as a community.

For all intelligences

Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.

Albert Einstein

Although accounting for multiple intelligences isn’t the job of any one heuristic or other type of design pattern – it’s simply part of a more considered approach – try and keep the following points in mind as you (re)evaluate your product’s experience:

  1. Isolate user intelligence types

    Incorporate the multiple intelligences theory into the design process from the start by capturing details related to learning during user research. While conducting user interviews, for example, ask what types of books (if any) the user enjoys reading, what hobbies he has, and what he excelled at in school.

    If a user reads frequently, he might be a linguistic learner. If he prefers to spend his time playing board games or online collaborative games, he may be an intrapersonal learner. If he spends his money on concerts, speakers, and new mp3s, you may have a musical learner.

  2. Connect the easy and the enjoyable

    A common saying about great chess players: they are good at chess so they enjoy it; they enjoy playing, so they play more; and the more they play, the better they get. This cycle is true of not just chess. Anything that comes easily to us is something we are much more likely to enjoy, thus kicking off the enjoy-grow-improve-enjoy cycle.

    Sometimes the only way to present material is in a less-than ideal format, such as a video for learners who have a low visual-spatial intelligence. Present these users with a survey, audio, text, or other content geared towards their intelligence, and they’ll gain confidence from the ease with which they succeed. Once they have that confidence, challenges such as the video will feel more manageable as they continue through the onboarding process.

  3. Incorporate prior knowledge

    When educators talk about prior knowledge, they mean reviewing addition before beginning multiplication. By reviewing 2 + 2 + 2 = 6, it provides students with a basis for understanding how 2 × 3 = 6.

    Experience designers rely on prior knowledge as well: The New York Times relies on their readers’ prior knowledge of reading newspapers to understand their online formating; Gmail’s mobile app relies on users’ prior knowledge of word processing to understand their “compose mail” icon; etc. When designing for those who learn a specific way, remember where their comfort zone is. Interpersonal learners are most comfortable in a crowd, for example, so providing them with social-centered content and functionality is a good way to facilitate their growth.

    Netflix reminds intrapersonal learners – those who learn by self-reflection – that all choices are based on their personal preferences. It speaks to their interest in always seeking out a better understanding of how they themselves think and act.

  4. Don’t stop just because you’ve got it right

    “It’s always in the last place you look” does not apply to UX designers. Often, even if the first or second idea seems like “the one,” it’s only the beginning. Since designing for multiple intelligences is a relatively new idea, it is even more important to explore four or more variations, in order to delve deeper into the realm of possibilities. It may be easy to design multiple variations for linguistic learners, for example, but that’s no excuse for shirking on variations for interpersonal learners!

    To really explore new ideas, target several variations to different types of intelligence. Then conduct A/B testing to determine which type of intelligence best guides your users through the task at hand.

  5. Value the differentiators.

    In an attempt to save time or design costs while designing for more than one type of learner, the focus is often on how two templates can be created to be as similar as possible. Instead, focus on the differentiators during the brainstorming period. Not only will this result in better personalization for different learning styles, it may turn out the differences complement one another well – you’ll never know until you sketch it!

Just as teachers constantly seek out new ways to engage their students, UX designers constantly concern themselves with what best suits their users. It’s no surprise, then, that an educational theory such as Gardner’s is so valuable to our practice. It’s the next logical step to personalizing every application and website for its ideal user. Let’s go forth and educate.


The post A Single Perspective on Multiple Intelligences appeared first on UX Booth.

December 02 2011

22:07

A Fantastic Look At The Amazing Colors Under the Sea

There are plenty of reasons why the underwater world is mysterious and unfamiliar terrain for humans. Though most of us have at least been in the ocean, our own bodily limitations (if only we had gills!) mean that 70% of earth’s surface is off limits, inaccessible for us to explore (without expensive equipment and training, that is).

Which is a shame, considering that the sea’s floor is a treasure-trove of creatures, colors, and textures that would send us into visual-overdrive. Even the most familiar of sea creatures - like coral, starfish, or octopus - are host to some of the most aesthetically unique hues and shapes.   Which is to say, we’re glad that underwater technology has advanced to the point that we can bring records of some of these stunners above-ground, in the form of photos and videos, crisper than ever before.

Underwater Wildlife Art by Andrey Narchuk

Without context, these could certainly be works of modern art, or a study in color and shape. But these underwater shots, taken at close range, capture details like a fish’s scales or tail, or vegetation in motion. The photographer says “Nature has created a huge amount of art. They fill our planet. It’s not surprising that the underwater world just hides a lot of them.  

See more Underwater Wildlife Art photography by Andrey.

Another World: Underwater Experiments by Alexander Semenov

The photographer calls these creatures, “Beautiful monsters.” About his work at Moscow’s “White Sea Biological Station,” he says: “When I went underwater for the first time, I was absolutely shocked. White Sea showed me another world with it’s own aliens.” We agree, these unfamiliar animals, with their unnatural colors and pitch-black backdrop, look otherworldly.

 

See more Underwater Experiments photography by Alexander.

Natural History Film Series by Morphologic Studios

Who knew that unaltered shots of sea life would make the perfect music video? A Marine Biologist & a musician (Colin Foord and Jared McKay) collaborated to make this series of 24 short films. By pairing shots from a Miami aquarium with original music, “they transform the minute creatures that inhabit our coral reefs into strange, abstract works of surreal art.”

See more cool Natural History Film Series videos by Morphologic Studios.


Make sure to visit each artists Behance page for more fantastic images and in some cases the full view of a piece borrowed for the post.

Creations made/used:

Underwater_Wild_1redOceanic_OrangesLavandar_Lime_FishPurple_TubesOcean_Color_WheelQueen_of_the_JelliesJelly_SwingTubularia_indivisaClione_limacinaSkeleton_ShrimpFF3644Sea_SlugMan_O_WarOcean_Crawlers

November 22 2011

21:34

November 02 2011

18:48

DNA11 + COLOURlovers Palette Contest: Place Your Final Vote!

The DNA11 Palette Contest was a huge success thanks to many COLOURlovers artists. Finalists have been determined from over 6,000 entries and the final round of voting is now open! Ten (10) Finalists have been selected with COLOURlovers LOVES, five (5) of which will receive prizes.

DNA11 is hosting the final voting on their Facebook Page - facebook.com/dnaart, so head on over and place your vote!

VOTE NOW

 

To vote, you need to LIKE the DNA11 Facebook page. Choose the DNA11 Artwork Palette you would like to vote for and click on the thumbs-up below it. If you are not already on the voting panel, it is located in the left menu under, COLOURlovers.

 

Make sure you vote ON the DNA11 Facebook Page, NOT on COLOURlovers.com.

Voting will last until Thursday, November. 10th at midnight (12am) PDT. Winners will be announced Friday, November 11th.


Finalists

In no particular order, the 10 finalists are:

Tranquility by ChairmanCao

When I glow up... by jazminredux

moon trip by sirda

Dog DNA by Miaka

ROCKIN TOWERS by rubyvillasenor

Peace in the Blood by OrigamiMei

Under my Skin by BerryColor

DNA by Any Palacios

big city lights by earlgrey

Art is in my DNA by synthetic innocence

 

Winners & Prizes

First prize: One finalist will be voted as the winner. The winner will receive a 24x36 DNA Portrait (value $500) their palette becomes a permanent part of the DNA 11 collection.
Secondary prizes: Four runners up will receive $250 DNA 11 gift certificate and their palettes also become a permanent part of the DNA 11 collection.

Good luck to the finalists!

October 20 2011

15:00

DNA11 + COLOURlovers Palette Contest: Color Your DNA

Time for a palette contest with a mix of science and art! COLOURlovers has paired up with DNA 11 (dna11.com) to bring you a creative, unique way to further personalize your DNA artwork.

DNA 11 is the original creator of DNA Art Portraits, Fingerprint Portraits, and Kiss Portraits -- the World’s most personalized art on canvas.

Who knew that you could do such beautiful things with your DNA?!

Turn your palette into beautiful personalized art!

The contest will be open and accept entries for the first phase from Thursday, October 20th through Thursday, October 27th, 2011.

Enter the Contest  |  View the Entries  

Color and submit as many DNA Portrait Templates you would like. Only one (1) of your entries will be eligible for prizes.

Prizes!

The top ten (10) most LOVED entries will go on to further voting through DNA 11. One winner and four runners up will come of the final round of voting.

If one of your entries wins, our friends at DNA 11 will send you your very own, palette-customized, 24 x 36” DNA Portrait and add your winning palette to their line of color options for personalized DNA art.

If you are one of the four runners up, you will receive a $250 DNA 11 Gift Certificate and your palette will also be added to the DNA 11 color collection.

DNA 11 will also publish a blog post with links to the top five COLOURlovers DNA artwork winning creations (winners and runners up).

The Rules Summarized:

  • Each entry must be 2-5 colors
  • Top 10 entries with the most LOVES (as voted by the COLOURlovers community) will become finalists. 1 winner and 4 runners up will be voted from this 10 through DNA 11.
  • Unlimited entries, but only 1 of your entries may be eligible for prizes.
  • First prize: 24x36 DNA Portrait (value $500) plus the winner's palette becomes a permanent part of the DNA 11 collection.
  • Secondary prizes: four runners up receive $250 DNA 11 gift certs. Plus their palettes become a permanent part of the DNA 11 collection.
  • Participation prize: everyone gets a $100 DNA 11 gift certificate.

Just for entering, you will receive $100 gift certificate to use at DNA 11. In addition, you may use a 20% off discount at DNA 11 through November 17th, 2011 whether submitting an entry or not (code and gift certificate are not combinable). 20% OFF Code: Color20

You must be a member of COLOURlovers.com to enter the contest. Sign-up for FREE.

October 19 2011

20:53

Signs: A Century of Fantastic Neon

Neon signs first came to the United States in 1923 when a Los Angeles car dealer bought two signs for his Packard dealership. Throughout the 1920s and 1930s, neon tubes were used for signage as well as decorative displays. By 1947, several casinos in Las Vegas began to draw attention with their elaborate neon lights.

(source)

Many of these signs can be seen at the Neon Museum in Las Vegas, sometimes referred to as the "Neon Graveyard" or "Boneyard Park". There are more than 100 signs that date back as far as the 1930's!

(source)

MCD_Neon

Several active signs throughout Las Vegas have been pledged to the museum once they’re retired. This “Living Museum” project ensures these irreplaceable artifacts will be preserved for future generations to enjoy.

xSINx

Of course neon lights aren't only popular in Vegas. In the 1950's Coca-Cola built their first neon sign. In total there were 3,515 feet of tube! The sign was 44'X44' which gives an area of approximately 2,000 square feet! The sign weighted approximately 5,000 pounds and was built in 432 sections.

(source)

The Coca Cola sign hung in Westminster. In a popular area known as Piccadilly Circus.

(source photographed in 1949, 1962, 1992, and 2006)

I love that you can see the changes through the years, not only in the city, but also in the signs.

(source)

A trick of the eye is used to produce visually distinct neon display segments by blocking out parts of the tube with an opaque coating. One complete assembly may be composed of contiguous tube elements joined by glass welding to one another so that the same current passes through, for example, several letters joined end to end from cathode to cathode. To the untrained eye, this looks like separate tubes, but the electrical splice is the plasma inside the crossover glass itself. The entire tube lights up, but the segments that the viewer is not supposed to see are covered with highly opaque special black or gray glass paint. This heat-resistant coating is either painted on or dipped. Without blockout paint, the unintended visual connections would make the display appear confusing. (source)

(source)

If you live in more of a rural, low-key area, your idea of a neon sign might be those every day simple signs of functionality. These types of signs almost put the art of neon to shame, but serve a function to certain businesses nonetheless.

(source | source | source)

(source)

(source)

Neon_Apple

MONA, the Museum Of Neon Art also carry's a selection of preserved, refurbished and present neon design work. In fact, they even do Neon Tours - showing how neon can add to architectural elements as well.

MONA NEON CRUISE bus

Dive in to WeHo's Art on the Outside (source)

Museum of Neon Art, Pep Boys sign (source)

Neon sculpture at MONA (source)

Neon artists, such as Lakich Studio present exhibits as well as commission residential artwork.

Lakich Studio collage from homepage (source)

Large scale use of neon and other colorful lighting tricks to create an amazing nighttime atmosphere!

(source)

Neon signs have without doubt proven to grab attention in any shape or artistic form- although one can't help appreciate the talent involved in the more impressive pieces past and present.

The next time you see a neon sign maybe you'll look at it a little differently. Quite possibly you'll look at it more closely to see the opaque coating. Perhaps you'll have more appreciation for neon and its different art forms and the way it has evolved through the last century.


Header credit: EightHourDay.

June 07 2011

14:55

Super Color Silk Worms

By feeding silkworms a mulberry mixture containing fluorescent dye, scientists are able to harvest brightly coloured silk.

The environmentalists like it cause it cuts back on the water use and harsh chemicals needed for the dyeing process. Scientists like it for the potential to create silk with antibacterial, anticoagulant and anti-inflammatory properties that could be used in wound dressing or even as biomedical frameworks for repairing damaged tissues. We like for both those reasons. Plus, we especially like it because of how colorful they are.

Here's some silkworm color love inspired by science and these 'intrinsically colored and luminescent silk worms'.

Silk_worm
silkworm silkworm

silkworm Silkworm

By feeding them mixtures containing dyes, researchers have helped silkworms spin fluorescent, coloured silk.

Silkworm_Glow Silkworms

silkworm Silkworm

silkworm Silkworm_Flower

Silkworm silkworm

By feeding silkworms a mulberry mixture containing fluorescent dye, Natalia's team was able to harvest brightly coloured silk that is structurally unaffected, but which also has luminescent, or glowing, properties. The dye molecules are ingrained within the silk filaments to create permanent colour.

silkworm silkworm

silkworms Silkworm

SILK_WORM! Corn_Silk_Worm

blue.wormblue.silk silk_worms_at_night

Image credits: Institute of Materials Research and Engineering

Sources: Australian GeographicIntrinsically Colored and Luminescent Silk [Via inhabitat]


May 26 2011

18:07

RAW COLOR - Photography

The work of Daniera ter Haar & Christoph Brach, who have become better known by the name of one of their projects, Raw Color, is highly prismatic, covering the spectrum between art, design, photography and color research by mixing the powerful colors of vegetables, innovative color harvesting processes, with unique applications for print and textiles. Each project is created with an astute design sense and captured with stunningly composed photography.

The Eindhoven, Netherlands based team uses color as the 'connection between their different practices' posing questions like, 'what is the nature of a color and what is the connection to its physical state?' This post focuses on their use of photography. In a pervious post we covered their  research on vegetable pigments, and we will cover their design work in an upcoming post.



Stuffed - Peep

This photo series is playing with the perception of stuffed birds. The written word is a reference to the former voice signature of each bird, the peeping. In Ornithology (the study of birds) this is specified by each bird species. These animals being exposed to the camera are now nothing more than an image of themselves, they are no longer flying or whistling. Via a mix of colours, letters and birds evolves an image from universal language. Our starting point was the historical collection stuffed animals from MEC in Eindhoven. 'Peep' is presented at the exhibition 'Stuffed' during the Dutch Design Week 2008, were all the participating designers are inspired from the stuffed animals, translated into their own designs. After this exhibition 'Stuffed' went on tour and was on show at Salone del Mobile, Milano 2009 and at the NAI, Maastricht 2009.

cawcawk hu_hu


Photos for Sight Unseen

A  still life series that tries to capture the characteristics and associations of certain color shades. For example, reddish is represented as tensed, explosive and dynamic, skin shades are shown by softness and purity. The objects used are a part of our inspiration archive that is permanently growing through the years. We created the images for the New York based online design magazine Sight Unseen. After their studio visit and a long chat with Jill and Monica, we decided to make a photoseries that visualises our approach and fascination about colours, materials and their character.

we decided to make a photoseries that visualises our approach and fascination about colours, materials and their character.



This is Basic

Planes, shadows, hues and reflections are subject of this research. For this study we chose paper because this material had all the appropriate qualities we were looking for. Paper is both flexible and stiff , it has colour, structure, it reflects and absorbs light. Besides that, it is one of the most natural materials you can work with. By means of folding and cutting, two-dimensional sheets are transformed into three-dimensional shapes that form abstract images and shaded illusions.

Part of  the 'This is Basic' photoseries, the focus is on the structure and spatiality of paper by means of shadow, reflection, lines and color arising as abstract images. Through exposure color gradienst and reflections which normally stay unnoticed appear. Paper doesn't look like paper anymore. The photos were exhibited at the exhibition Lift Off, during the Dutch Design Week 2008. Curated by Freek Lomme / Onomatopee and Dave Keune

Through exposure, color gradients and reflections which normally stay unnoticed appear.



Invertuals 2

Invertuals is a photo series created for the group Dutch Invertuals. All the participants are covered up with big foam volumes. Through the characteristics of the material; the stiffness, volumes, mat structures and the usage of their minty colours, we created these statues.



Flow – Kleurenwaaier

"Flow" was a group exhibition during Dutch Design Week 2010, created by a group of independent designers. As part of the organization putting on the exhibition it was our job was to design all the communication materials. Flow was about movement, transformation and change. We were searching for an image giving the suggestion of motion and covering the nature of the exposed pieces. In the end we added colour-charts (Kleurenwaaiers in dutch) on a drilling machine and photographed the turning movement with a long exposure time, creating a colour movement in the shape of rings, turning round and round. The contrast of the solid machine with transparent rings, blended the two worlds in one object. A series of different colour-rings on drilling machines, were used for posters and flyers.

We attached colour-charts to a drill and photographed the movement with a long exposure, creating colour movement in the shape of rings.


April 11 2011

14:19

RAW COLOR - Design

The work of Daniera ter Haar & Christoph Brach, who have become better known by the name of one of their projects, Raw Color, is highly prismatic, covering the spectrum between art, design, photography and color research by mixing the powerful colors of vegetables, innovative color harvesting processes, with unique applications for print and textiles. Each project is created with an astute design sense and captured with stunningly composed photography.

The Eindhoven, Netherlands based team uses color as the 'connection between their different practices' posing questions like, 'what is the nature of a color and what is the connection to its physical state?' This post focuses on their design work. In a pervious posts we covered their research on vegetable pigments, and in an upcoming post we will cover their use of photography.



This is Basic

Planes, shadows, hues and reflections are subject of this research. For this study we have chosen for paper because this material has all appropriate qualities we were looking for. Paper is both flexible and stiff , it has colour, structure, it reflects and absorbs the light. Besides that it is one of the most natural materials for us to work with. By means of folding and cutting two-dimensional sheets are transformed in three-dimensional shapes, that form abstract images and shaded illusions.

The series of posters is part of the installation 'This is Basic'. The big pop-up shapes are triangles, circles and squares, by unfolding the poster the shapes open up and become three-dimensional. This transformation highlights the effect of shadow and reflection on the surfaces and shades.

The series is limited to 8 basic colours, both used for the shapes and the background, that makes 192 possible combinations. For those who are interested, they are for sale!

The booklets were sketches and starting point of our research at the same time. They are based on paper planes, their relation and interaction with each other. The contrasts of cut paper planes form new compositions every time you turn a page.


StrijpX

StrijpX is a design platform established in Eindhoven, showcasing emerging talent in product, fashion and graphic design. The core of this visual identity is the special developed dessin, composed of geometric shapes relating to the letter X. Every layer makes efficient use of the C,M,Y based offset printing process. During the printing the colours are turned on and off to reach a maximum diversity of transparencies, overlaps and colour combinations. The four basic combinations were created in one print run, C/M, C/Y, M/Y, C/M/Y. All on papers from 90, 120 and 250 grams. The offset printed sheets are finalised by a black information layer, adding the specific information of every exhibition. The black is added by the usage of silkscreening, hereby the C,M,Y,K is completed.


Keukenconfessies

For the food design studio 'Keukenconfessies' we searched for a mixture of moods, prints, colours and printing techniques. We were asked to design a ‘logo’ that could change, for this we came up with different, independent shapes coming from food and cooking, some more abstract then others. With these shapes you could mix endless combinations. For the business cards we added a stamp layer, to make the identity a bit more rough and playfull. The identity is based on a simple and strong shape language. For the typography is chosen a black and bold lettertype, it gives a robust feeling next to the colourful shapes. For all the printed matter we used uncoated paper. The stationary paper is only printed on the back site, here the overview from all illustrations are visible, in this case they can use the paper for different occasions.


Other Design Work

kunstlicht grafiek

 

 

March 29 2011

18:55

RAW COLOR - RBP Printing with Vegetable Ink

The work of Daniera ter Haar & Christoph Brach, who have become better known by the name of one of their projects, Raw Color, is highly prismatic, covering the spectrum between art, design, photography and color research by mixing the powerful colors of vegetables, innovative color harvesting processes, with unique applications for print and textiles. Each project is created with an astute design sense and captured with stunningly composed photography.

The Eindhoven, Netherlands based team uses color as the 'connection between their different practices' posing questions like 'what is the nature of a color and what is the connection to its physical state.' This post focuses on their research on vegetable pigments. Two other posts to follow will focus on their design and photography.


“Color is a really nice connection between those disciplines. We use it almost as a material, and it’s transformative the way it can make something seem hard or light or heavy.”


RAW COLOR no.1

A visual research about vegetables and their powerful color. Vegetables are dismantled and purified to their visual essence 'RAW COLOR'. The harvested color is captured by a new process preserving their intensity on color cards. Categorized by shades and families a new map is created which shows their beautiful diversity. This projects reinterprets the vegetable and puts it into a new context.


RAW COLOR no.2

Trying to apply some of our strongest pigment we made some juice cartridges. These inkjets prints are done with (C) Red Cabbage, (M) Beetroot en (Y) Pumpkin. Caused by the irregular juice flow, the ink jet created unique stripe pattern in every print.


RAW COLOR no.3

A series of photography created as a reaction of the earlier research done on the color cards. This is a further examination on the visual structure of the vegetables.


100%SAP

100%SAP is a project about the power of natural color. Vegetables are transformed to a natural ink to feed a new printing process. This process enables the viewer to watch the posters print slightly grow. A 3-D ingredient returns as 2-D icon.


Liquid Palette

What is the nature of a colour and what is the connection to its physical state. Based on the ongoing research of deriving pigments from vegetables, the aim was to showcase the liquid condition of the colour before it is fixated to the medium of paper or textile. Compared to its solid condition, transparencies and volumes play suddenly an important role.

Presented in a cabinet the 130 preserved containers expose pure and mixed shades of different vegetables and different mixing ratios. This project was developed for the exhibition Dutch Domestics at the Museum für Angewandte Kunst in Frankfurt.


What unites Raw Color’s work in general — is a steadfast devotion to the exuberant exploration of color.



Raw Textiles

We were asked by Edwin Plerser to showcase the Raw Color project. One of our aims was to develop a 'product' that could be sold in his shop, and similarly add a new chapter to our research on vegetable pigments. For the exhibition we developed 'Raw Textiles', a series of hand dyed silk scarves, that derived from the vegetable pigments. This was the first time that we examined the application of the dyes on textile. We deepened ourselves in the old techniques of dyeing textile with natural pigments and their possibilities. After dyeing the silk for several days it resulted in 18 unique shades that were created by pure and mixed vegetable dyes. We presented them as a big gradient in the window display. For those who are interested, they are for sale!

 


Exposure 2 - Textiles

Fascinated by the idea of shaping a textile by the pure usage of light, we developed 'Exposures' a photosensitive fabric based on the blueprint technique. The 'gradient machine' is especially designed for the production process and exposes the textile in horizontal lines to the daylight. These line-thickness can be adjusted. Depending on the length of exposure, the light is captured in the material, that is resulting in different shades of blue. The longer exposed the darker the fabric will become, which is not only indicated by the colour itself but as well by the numbers representing each lines' exposure time in minutes.

"White isn’t wrong,” says ter Haar, “but it does mean you don’t have to make a specific choice.”

Quotes from Sight Unseen who asked Raw Color to "explore their love for color" in a special commission. Project descriptions from Raw Color.

February 12 2011

23:09

Chicken's Color Vision Better than Ours - News

Researchers at Washington University School of Medicine in St. Louis have peered deep into the eye of the chicken and found a masterpiece of biological design.

Scientists mapped five types of light receptors in the chicken's eye. They discovered the receptors were laid out in interwoven mosaics that maximized the chicken's ability to see many colors in any given part of the retina, the light-sensing structure at the back of the eye.


All five cone types are interwoven together in the chicken retina so that all cone types are present throughout the retina, but two cones of the same type are never directly next to each other. (Credit: Joseph Corbo/Washington University School of Medicine in St. Louis)

"Based on this analysis, birds have clearly one-upped us in several ways in terms of color vision," says Joseph C. Corbo, M.D., Ph.D., senior author and assistant professor of pathology and immunology and of genetics." Color receptor organization in the chicken retina greatly exceeds that seen in most other retinas and certainly that in most mammalian retinas."

Corbo plans follow-up studies of how this organization is established. He says such insights could eventually help scientists seeking to use stem cells and other new techniques to treat the nearly 200 genetic disorders that can cause various forms of blindness.

Scientists mapped five types of light receptors in the chicken's eye. They discovered the receptors were laid out in interwoven mosaics that maximized the chicken's ability to see many colors...


Scientists published their results in the journal PLoS One.

Birds likely owe their superior color vision to not having spent a period of evolutionary history in the dark, according to Corbo. Birds, reptiles and mammals are all descended from a common ancestor, but during the age of the dinosaurs, most mammals became nocturnal for millions of years.


Image by key lime pie yumyum


Vision comes from light-sensitive photoreceptor cells in the retina. Night-vision relies on receptors called rods, which flourished in the mammalian eye during the time of the dinosaurs. Daytime vision relies on different receptors, known as cones, that are less advantageous when an organism is most active at night.

Birds, now widely believed to be descendants of dinosaurs, never spent a similar period living mostly in darkness. As a result, birds have more types of cones than mammals.

"The human retina has cones sensitive to red, blue and green wavelengths," Corbo explains. "Avian retinas also have a cone that can detect violet wavelengths, including some ultraviolet, and a specialized receptor called a double cone that we believe helps them detect motion."

In addition, most avian cones have a specialized structure that Corbo compares to "cellular sunglasses": a lens-like drop of oil within the cone that is pigmented to filter out all but a particular range of light.


In addition, most avian cones have a specialized structure that Corbo compares to "cellular sunglasses": a lens-like drop of oil within the cone that is pigmented to filter out all but a particular range of light. Researchers used these drops to map the location of the different types of cones on the chicken retina. They found that the different types of cones were evenly distributed throughout the retina, but two cones of the same type were never located next to each other.


Image by estherase


"This is the ideal way to uniformly sample the color space of your field of vision," Corbo says. "It appears to be a global pattern created from a simple localized rule: you can be next to other cones, but not next to the same kind of cone."

Corbo speculates that extra sensitivity to color may help birds in finding mates, which often involves colorful plumage, or when feeding on berries or other colorful fruit.

This is the ideal way to uniformly sample the color space of your field of vision.


"Many of the inherited conditions that cause blindness in humans affect cones and rods, and it will be interesting to see if what we learn of the organization of the chicken's retina will help us better understand and repair such problems in the human eye," Corbo says.

Press Release from Science Daily

Tags: News Science

January 19 2011

18:21

Silencing - New Visual Illusion

Silencing is a new illusion that shows it's hard to notice when moving objects change.

Cambridge, MA – Scientists at Harvard have found that people are remarkably bad at noticing when moving objects change in brightness, color, size, or shape. In a paper published in Current Biology, the researchers present a new visual illusion that "causes objects that had once been obviously dynamic to suddenly appear static," and that "demonstrates the tight coupling of motion and object appearance." The results have implications for everything from video game design to the training of pilots. Several videos demonstrating this striking effect can be found here.

SILENCING demonstrates the tight coupling of motion and object appearance. Simply by changing the retinotopic coordinates—moving the object or the eyes—it is possible to silence awareness of visual change, causing objects that had once been obviously dynamic to suddenly appear static.

Color Changes

Instructions: Play the movie while looking at the small white speck in the center of the ring. At first, the ring is motionless and it's easy to tell that the dots are changing color. When the ring begins to rotate, the dots suddenly appear to stop changing. But in reality they are changing the entire time. Take a look.

The same is true of changes in brightness, size, and shape:

Brightness Changes



Size Changes



Shape Changes

The paper, titled Motion Silences Awareness of Visual Change, was published online in Current Biology on January 6, 2011. It was written by graduate student Jordan Suchow and professor George Alvarez, both in the Department of Psychology at Harvard University.

Tags: Fun News Science

January 18 2011

15:36

Cocktail Colors Seen Through the Microscope

Photographs of cocktails through the microscope... Mixing up our perspective on our favorite cocktails, the photomicrography work of Michael Davidson shows different types of liquor and mixed drinks magnified over 1,000 times. His work has found a place in the "bar art" world selling prints through the company BevShots, and thanks to @spigumus and this Daily Mail article we find some interesting color compositions.

BevShot images are made by first crystallizing the drink of choice on a lab slide. Using a standard light microscope with a camera attached, the light source is polarized and passed through the crystal. This creates the colors we see featured.


vodka
vodka_tonic



tequila
Margarita




Belgian_Dark_AleAustralian_Pale_Lage



Eng_Oatmeal_Stout
Belgian_Lambic



Rum_and_Cola
Cosmopolitan_Martini



White_Zinfandel
Lemon

January 11 2011

00:23

Coloring In Your Personality: What's Your Color DNA?

Brought up here in the COLOURlovers forum, the PersonalDNA site allows you to decode your personality into a color palette. Who wants to make buttons? If we were to all wear our personal color codes just think how quickly we could recognize like minded people. Or maybe some things are better left personal.

PersonalDNA is "an innovative new personality test that combines thorough scientific analysis with novel questions and response techniques. The result is a fun test that provides accurate, detailed feedback. Are you an "attentive thinker"? A "free-wheeling artist"? Find out which one of our 256 personality types matches you, and get details that go beyond those categories, plus suggestions on how to be different—no two results are alike. Then compare your results to your friends' personalities, and see how well you know each other with our psych you/psych me feature."

Find out your color DNA. Are you a____?

(hover over any color to reveal the name)


img

img

img

img


img

img

img

img








January 06 2011

17:59

Sleep May Restore Color Perception

Color perception drifts away from neutrality during wakefulness and is restored during sleep, suggests a research abstract presented in at SLEEP 2010, the 24th annual meeting of the Associated Professional Sleep Societies LLC.

Results indicate that prior wakefulness caused the color gray to be classified as having a slightly but significantly greenish tint. Overnight sleep restored perception to achromatic equilibrium so that gray was perceived as gray. According to the authors, scientists had not previously investigated how sleep might affect the way we view the world around us.


By sofia cordova vega


"This is among the first studies to investigate the effects of sleep on perception," said principal investigator and lead author Bhavin Sheth, assistant professor of electrical and computer engineering at the University of Houston in Texas. "Our findings suggest that wakefulness causes color classification to drift away from neutrality, and sleep restores color classification to neutral."

Prior wakefulness caused the color gray to be classified as having a slightly but significantly greenish tint. Overnight sleep restored perception to achromatic equilibrium so that gray was perceived as gray.

The study involved five people who viewed a full-field, homogenous stimulus of either slightly reddish or greenish hue. The observers had to judge whether the stimulus was greener or redder than their internal perception of neutral gray. Across trials the hue was varied. One pair of monocular tests was performed just before participants went to sleep, and testing was repeated after participants slept for an average of 7.7 hours.

Further testing found that overnight, full-field monocular stimulation with a flickering red "ganzfeld" failed to nullify the resetting, sleep-induced effect. An achromatic stimulus was still less likely to be classified as greenish following sleep, with no sta¬tistical difference in the magnitude of the resetting in each eye. According to the authors, this suggests that color resetting is an internal process that is largely unaffected by external monochromatic visual stimulation.

Text adpated from EurekaAlert! Header Image by _marmota

Color Showdown: Sleep Deprived Vs. Well Rested

We're a bit concerned that there are more "sleep deprived" colors than "well rested" colors. Get some sleep!  Make those next colors in the morning with fresh eyes. Well, if you're going to stay up at least post your related colors in the comments.

sleep_deprived Sleep_Deprived

sleep_deprived Sleep_Deprived

deprived_of_sleep Sleep_Deprivation

Sleep_deprivation sleep_deprivation

Sleep_Deprivation sleep-deprived

Sleep-Deprivation sleep_deprived

Im_Sleep_Deprived Sleep_Deprivation

sleep_deprived Sleep_Deprived

sleep_deprivation sleep_deprived_owl

Sleep_Deprived Sleep_Deprived

Sleep_Deprivation Well_Rested

rest_well Rest_well

Rest_Well Rest_well_friends

well_rested well-rested

Tags: News Science

December 18 2010

17:28

Postcards From Mars: Inspiration from the Red Planet

NASA's mobile robots Spirit & Opportunity have been exploring Mars for six years now, 25 times longer than predicted. Due to the extended life of the robots the photographic team, headed by Jim Bell, has had more time to capture the Martian landscapes with lighting, framing, color, depth of focus in mind. To date, the robots have sent back over 250,000 photos. Some of which have been selected for Jim Bell's recent book Postcards From Mars, which contains over 150 full-color-process prints.



Martian_SkyMartian_land


Martian_mountain Martian_makeup


Martian_rock Martian_material


Martian_lookMartian_hill

False Color

Three of the images above are false color, which according to NASA's website "makes some differences between materials easier to see. (The images) combine three separate exposures taken through filters admitting wavelengths of 750 nanometers, 530 nanometers and 430 nanometers."

In Other Galactic Color News

The solar flare eruption, recently captured by NASA's Solar Dynamics Observatory, stretches hundreds of thousands of miles across the south side of the Sun, nearly twice the distance from earth to the moon. The flare appears darker against the sun because it is much cooler than the corona and can have effects here on earth. - Daily Mail

Images from NASA

November 22 2010

23:51

News: Color of Medication Affects Efficacy

According to recent research the color, shape, taste and even name of a tablet or pill can have an effect on how patients feel about their medication. Choose an appropriate combination and the placebo effect gives the pill a boost, improves outcomes and might even reduce side effects. Now, researchers at the University of Bombay, New Mumbai, India, have surveyed users of over-the-counter (OTC) medication to find out just how much the color of a tablet influences patient choice.

Writing in the International Journal of Biotechnology, R.K. Srivastava and colleagues report that red and pink tablets are preferred over other colors. Their survey of 600 people showed that for three quarters of people the color and shape of their tablets act as a memory tag for compliance. Strangely, they found that 14 percent of people think of pink tablets as tasting sweeter than red tablets whereas a yellow tablet is perceived as salty irrespective of its actual ingredients. 11% thought of white or blue tablets as tasting bitter and 10% said orange-colored tablets were sour.

Choose an appropriate combination and the placebo effect gives the pill a boost, improves outcomes and might even reduce side effects.


by higlu


Twice as many middle-aged people preferred red tablets as younger adults and more women chose red tablets as were chosen by men. Color seems to be integral component of an OTC product, the team says.

14% think pink tablets taste sweeter than red tablets; Yellow is perceived as salty; 11% thought white or blue tablets as tasting bitter; 10% said orange tablets were sour.

Patients may trust their doctor or pharmacist, but this does not mean they will take the bitterest pill. "Patients undergo a sensory experience every time they self-administer a drug, whether it's swallowing a tablet or capsule, chewing a tablet, swallowing a liquid, or applying a cream or ointment," the team says. "The ritual involving perceptions can powerfully affect a patient's view of treatment effectiveness." The researchers suggest that it might be possible to ensure that all the sensory elements of given medication work together to create positive perceptions that complement the medical attributes. They point out, however, that surprisingly little attention has been paid to this aspect of pharmaceutical formulation.

by formatbrain_


The research has implications for marketing OTC medication to different age groups and to men and women. However, given that compliance in taking medication strongly depends on the patient's perception of that medication the study could also have important connotations for improving effects. If patients are disinclined to take a tablet they consider bitter or sour or because they simply do not like the color, then a change of aesthetics might be needed. The same research might apply equally to prescription medicines.

Text from EurekAlert! Header image by pinkangelbabe.


by sparktography


A Dose of Color Medicine

Even color lovers have a preference of "pill" colors... Browse the Color Library to see what colors are more prevalent than others.

choke_on_your_pills pill

Pills_To_Sleep happy_pill

Canadian_Pills purple_pill

pills_or_smarties orange_powdery_pills

Pills happy_pill

pills chill_pill

codeine_pills bitter_pill

strange_pills this_bitter_pill

bitter_pill green_pill

Pills_Pills_Pills Pill_On_My_Tongue

green_pill sleeping_pill

Tags: News Science

October 17 2010

18:18

Eclectic Color Roundup: A 1 in 900 Quintillion Chance of Seeing these Colors Together

We're going to outer space with NASA and Etsy as they team up for a craft / design contest; the winner will get a $500 worth of Etsy delights, a good seat at the next Space Shuttle launch, and they might even put your work into orbit. We witness three distinctly colored lobsters at The Maritime Aquarium, one of the one of the rarest occurrences in the history of marine biology, according to NBC Connecticut. We take in some soft wood tones with recycled wood flooring by Staybull Flooring. Then find color inspiration with the collage work of Jacob Whibley.

Science

1 in 900,000,000,000,000,000,000

Via TreeHugger

...one is sky blue, one pumpkin orange, and the other is calico with yellow spots. Lobster shells are normally blackish-green while they are alive, but genetic abnormalities can cause them to turn different colors.

The three lobsters together in Norwalk are probably something never seen before or will ever be seen again... Continue Reading

Home

Recycled Wood Flooring by Staybull Flooring

Via Inhabitat

Recycled flooring manufacturer Staybull Flooring is working to cut out the waste cycle in the flooring industry by salvaging over 20 species of discarded lumber from mills across the world. The strips are fused together with VOC-free adhesives and finished to create an eco-friendly flooring product with many benefits. The material has an extended lifespan compared to concrete installations and features a unique, mosaic-like aesthetic.

Read more: Staybull Makes Recycled Wood Flooring Out of Lumber Scraps | Inhabitat - Green Design Will Save the World

Contest

NASA + Etsy

If you've ever been inspired by astronauts, black holes and zero gravity, you're in luck! Etsy is partnering with NASA to host an exciting contest.

After 50 momentous years and over 130 missions to the cosmos, NASA's Space Shuttle Program will draw to a close in 2011 as it reaches its long-term goal of completing the International Space Station. To honor the program and celebrate its many accomplishments, we're calling for designs inspired by NASA, its programs and the wonders of space exploration. Invigorate your inner maker with all that is known (and unknown) about our universe.

So get on board! There are three categories under which to enter your design(s):

2D Original Art (painting, drawing, hand-pulled print, mixed media or flat collage)
2D Art Reproduction (photographic or computer-generated print)
3D Art (any size or material — this includes anything not 2D, wearable art and soft sculpture are acceptable)

With the whole cosmos for inspiration, the contest prizes are beyond stellar:

Grand Prize Winner (1): The Grand Prize winner will receive a $500 Etsy shopping spree and an all-expenses-paid trip with a guest to attend the shuttle launch at Kennedy Space Center in Cocoa, Florida in February as NASA's VIP guests. Includes a VIP tour.
Best in Category Winners (3*): Best in Category winners will receive $250 and swag from Etsy and NASA.
*Please note: the Grand Prize winner will be taken out of the running for Best in Category.
Winning designs (or photographs of designs) may even be flown up into space on the shuttle!

More Contest info can be found here.

Art

Collages by Jacob Whibley

Via but does it float

September 19 2010

15:00

Eclectic Color Roundup: Videos

Music & Color

Brad Laner - Eyes Close by Josh Laner


From the album "Natural Selections" available from Hometapes home-tapes.com/​Hometapes/​HAUS_HT031.html | Video by Josh Laner. Dedicated to Dad.

Light Drive by Kim Pimmel


Lighting: Kim Pimmel | Sound: Tron Legacy trailers

Stop motion form and colour, using light painting techniques.

I've been interested in taking my Light Study photo series and evolving them into motion pieces. So I edited together those stop motion sequences, mashed up some audio from the Tron Legacy trailers, and out came Light Drive.

To control the lights, I used an Arduino controlled via bluetooth to drive a stepper motor. The stepper motor controls the movements of the lights remotely from Processing. The light sources include cold cathode case lights, EL wire, lasers and more.

Just Colour by Jesper Kirkeby Brevik


Notcot | Alessandro Loschiavo Design

A visualization of an orchestral piece, using just colour to convey the unique character and aesthetic feeling of the different instruments in use. The musical track I have chosen is The Sound of Magic, composed by DJ Dreamland. For furter information on the film, visit the blog site just-colour.blogspot.com

Words & Thoughts

Richard Feynman Talks About Light


Via the COLOURlovers Forum

Words and Thoughts in RGB

*This documentary has two serious factual errors: the visible spectrum wavelengths are between 400nm and 700nm, not 300-700nm, and blue is close to 430nm, not 700nm.


A mini-documentary about color. Narrated by Joana Vieira da Costa.

It won a number of awards - Ovarvideo 2005 Jury Prize, FEST 2006 Audience Award for Best Documentary, Tom De Video ACERT 2007 Best Documentary, Arouca Film Fest 2007 Best Documentary - and was present at a number of important events including the Vila do Conde International Short Film Festival 2006, Videoevento Turin 2005 and Jovens Criadores 2006.

Note: I had cut so many corners (in the making of this film) in fact, I am ashamed to admit, the documentary has two serious factual errors: the visible spectrum wavelengths are between 400nm and 700nm, not 300-700nm, and blue is close to 430nm, not 700nm. (more info in this blog post: asseptic.org/​blog/​823). That is fixed in the second version of the documentary, for which I don't have distribution rights. Contact Andar Filmes - andarfilmes.com - if you're interested.

April 15 2010

17:43

The Daily Dish: 365 Petri Dish Paintings by Klari Reis

"The Daily Dish by Klari Reis is a series of hand painted plexiglass petri dishes. She uses epoxy polymer to depict microscopic images. The effect is hopeful, almost playful, belying the serious nature of the subject matter... Working with biotech companies in San Francisco, Klari uses organic cellular imagery and natural reactions to explore our complex relationship with today's biotechnological industry."








Petri Dish Installation

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