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06:09

Mercedes Benz – Left Brain vs. Right Brain Advertising

The Mercedes-Benz. They’re sleek, stylish and sometimes glitzy and powerful. Their recent TV campaigns show big, boastful sedans, ripping donuts around their “legal” team in the middle of the sand. Their print campaign, is a touch different. It draws on emotional ties between the left and right brain. The beautiful illustrated spreads show creativity, free spirit and passion of the right brain vs. the familiar, accurate and linear. The campaign, is beautiful, articulate and creative. The copy is carefully crafted and works with each illustration. The campaign was created by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.

Music

music-72dpi-left

music-72dpi-right

music-72dpi

Paint

paint-72dpi-left

paint-72dpi-right

music-72dpi

Passion

passion-72dpi-left

passion-72dpi-right

passion-72dpi

But, all of this aside… The campaign is super creative, well created and technically sound. But, the problem that I keep reeling over is “is this Mercedes-Benz”?

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Mercedes Benz – Left Brain vs. Right Brain Advertising

Don't be the product, buy the product!

Schweinderl